CircleUp is an online marketplace for investing equity into innovative, early-stage consumer product and retail companies. It provides accredited investors free access to direct investment opportunities, diligence tools and industry data insights for an asset class that was previously very difficult to access. For entrepreneurs in the consumer industry, CircleUp offers an efficient way to access a network of sophisticated investors as well as leading retail partners. CircleUp is powered by the Classifier, it's machine learning algorithm, that evaluates deal opportunities based on 90,000 data points, per company, to make decisions about which deals are surfaced to its marketplace of investors.
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