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Turo Stock (TURO)
Turo is a peer-to-peer car-sharing marketplace where customers can book vehicles from a community of local hosts.
Turo is a marketplace for peer-to-peer carsharing.
About Turo Stock
Founded
2008
Headquarters
San Francisco, CA, US
Total Funding
541M
Industries
Transportation, Other, Commerce and Shopping
Turo is a marketplace for peer-to-peer carsharing. Turo allows people to book a car from a community of hosts across the US, Canada, France, Australia, and the UK. Turo's mission is to allow guests to find a car for any occasion and for hosts to build an accessible, flexible, and scalable car-sharing business from the ground up.
Turo Press Mentions
Stay in the know about the latest news on Turo
Turo将于10月28日在美国推出FSD监督版特斯拉租车服务
donews • Oct 26, 2026
Wealthsimple Credit Card Now Gets 7% Cash Back on Turo Rentals
iphoneincanada • Oct 21, 2026
Canadians Plan to Spend an Average of 18 hours Behind the Wheel This Summer as Road Trips Dominate the Travel Season
newswire • Jul 21, 2026
Halifax Summer Travel Boom is Creating New Income Opportunities for Local Car Owners
newswire • Jul 14, 2026
Trust in the Age of AI: Customer Response Summit Scottsdale to Explore the Future of Customer Assurance
prweb • Jul 14, 2026
Investors in Turo
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Turo Management
Leadership team at Turo
Chief Executive Officer
Andre Haddad
Chief Operations Officer
Julie Weingardt
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Turo Key Facts
- Enterprise Integration with Global Travel Platforms: Turo expanded its distribution capabilities by partnering with major travel platforms, including an integration into Uber's rental ecosystem that allows users across five countries to book Turo inventory directly within the Uber app, alongside inventory additions to Priceline's search engine.
- Expansion into a Managed Platform Model: Turo’s acquisition of select assets from digital rental startup Kyte supports its expansion beyond peer-to-peer car sharing into an operator-managed model, potentially broadening vehicle supply and giving the company greater control over service quality and delivery.
- Margin Optimization Through Customer-Led Platform Enhancements: Turo has acted on user feedback by enhancing its advance-planner revenue-sharing model, enabling trip extensions beyond 365 days and adjusting discount stacking. These changes may improve pricing discipline, increase long-duration bookings, and support stronger margins and vehicle utilization.
- Workforce Reductions: Turo reportedly cut approximately 108 employees, 30% of its workforce, in March 2020, followed by roughly 150 employees, or 15% of its workforce, in April 2025. Repeated layoffs may indicate vulnerability to economic uncertainty, slowing growth, and continued pressure to control costs.
- Regulatory scrutiny and peer-to-peer insurance mandates: Local municipal authorities and state insurance commissioners across key North American markets have increasingly implemented stricter insurance, safety inspection, and local tax requirements on peer-to-peer car sharing platforms, increasing operational complexity and compliance costs.
- Intensified competition from legacy car rental operators and mobility platforms: Traditional rental car giants such as Hertz and Avis Budget Group continue to expand their direct-to-consumer digital booking features and flexible rental options, while traditional ride-hailing networks are exploring expanded rental integrations, threatening Turo's market share in major airport and urban corridors.
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