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Madison Reed Stock

Beauty company



Notable Investors

True Ventures


San Francisco CA, US

Total Funding


About Madison Reed Stock

Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color to homes nationwide for under $25. Headquartered in San Francisco, Madison Reed is a privately held company backed by top-tier venture capital firms including Norwest Venture Partners, True Ventures and Maveron. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed’s conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root extract to protect and pamper hair. Its products can be found online, on mobile, and through select retailers including Sephora, QVC, and Ulta Beauty.


Funding History

April 2013$4.0M
January 2014$12.0M
September 2015$16.1M
November 2016$13.0M
October 2017$25.0M
January 2019$51.0M


CEO and Founder

Amy Errett


Andrew Trader

Founder & CMO

Sabrina Riddle

Chief Technology Officer

Matt Darling

Chief Product Officer

Maureen Watson

Chief Marketing Officer

Heidi Dorosin

COO & Co-Founder

Eric Hutchinson


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