Madison Reed Stock

Beauty Company

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Notable Investors

Goldman Sachs


San Francisco CA, US

Total Funding


About Madison Reed Stock

Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color to homes nationwide for under $25. Headquartered in San Francisco, Madison Reed is a privately held company backed by top-tier venture capital firms including Norwest Venture Partners, True Ventures and Maveron. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed’s conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root extract to protect and pamper hair. Its products can be found online, on mobile, and through select retailers including Sephora, QVC, and Ulta Beauty.


Calibrate Ventures

Madison Reed

Meaningful Partners

Madison Reed

Motley Fool Ventures

Madison Reed, HUNGRY

Nautilus Ventures

Madison Reed

Peterson Ventures

Ethos, Madison Reed, SmartAsset, Lucid

True Partners Consulting

Madison Reed

Funding History

April 2013$4.2M
December 2013$12.4M
September 2015$57.0M
December 2018$60.7M
March 2020$14.0M
December 2020$52.5M
September 2021$30.0M


Chief Executive Officer

Amy Errett

Chief Technology Officer

Carrie Johnson Kalinowski

Chief Technology Officer

Matt Darling


news - Nov, 3 2023

VCs No Longer Do DTC

retaildive - Aug, 29 2023

Madison Reed enters Walmart

vcnewsdaily - Apr, 29 2022

Madison Reed Pulls In $33M

digitalcommerce360 - May, 24 2018

AI: Beyond the hype

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