Product Bling: EquityZen's Fresh New Features

Ketan Bhalla
Jan 21st, 2016
At EquityZen, we are constantly trying to improve the user experience for our clients.  We’ve come a long way already and automated a lot of antiquated processes that previously defined private transactions, but we believe there are always opportunities to make the process even more seamless. Core to our mission is building a technology-driven investment platform that provides investors with the information they need as soon as possible and makes the investment process much more efficient.

Over the past few months, we’ve made a lot of improvements to our investment platform for all of our stakeholders – investors, shareholders, and companies themselves.  We want to share some of these improvements with members of our community in order to highlight our commitment to further develop the secondary markets as a whole – we believe that simplifying the process is a key factor that will eventually lead to a more mature market.  


In terms of product improvements, this is one the biggest updates we’ve made to date.  We completely re-designed the investment process by overhauling our transaction engine, making it easier for investors to complete the investment process.  We have rebuilt all aspects of the investment process – filling out the investment documents (electronically, of course) is much more simple, sparing you lots of time and confusion. We also simplified the user flow by only asking the relevant (and necessary) questions to investors based on the previous answers that they have given to us.  Essentially, the system is much, much more intelligent than it used to be (don’t be scared – it hasn’t risen to the level of J.A.R.V.I.S… yet). 

We’ve also built in functionality to provide investors with all of their executed documents immediately (well, technically within 5 minutes), without needing to contact a member of our team. 

We are extremely proud of the new execution platform, and we hope all of our investors are equally happy about all of the friction that we were able to eliminate.  


One of the biggest pain points for shareholders on our platform was the amount of information that they needed to provide to our team in order for us to perform our due diligence to effectively help them unlock the value of their equity compensation.

Taking that feedback to heart, we redesigned the document portal for shareholders, explaining diligence requirements more clearly and also making the system more responsive to the specific circumstances of that individual.  At the same time, we provide shareholders with more visibility on the status of their potential transaction by allowing them to independently check (in real time) the progress of the specific transaction in question. We understand that a liquidity transaction is very meaningful - it can help you address the major financial events of your life. With that in mind, we want to make that process simpler, transparent, and seamless. 

These are just a few of the product improvements we’ve made over the past few months (there are lots more!), and doesn’t come close to summarizing all of the effort that our product and development teams have put in to try and improve the user experience for anyone that visits the EquityZen platform.  As we mentioned at the outset, we aren’t even close to being done yet, and we can’t wait to share some of these improvements with all of you as the year progresses.  

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