Rent the Runway is a disruptive eCommerce business with a mission to democratize luxury in the U.S. – simply, they believe that everybody deserves a Cinderella experience. They provide millions of women the ability to rent designer dresses, accessories and other essentials for a fraction of the retail price, allowing them to look, and more importantly, feel, beautiful for all of their special occasions. A goal of the company is to make rental a significant part of the retail industry – their belief is that retail does not just have to be in the business of selling products but rather using products to deliver aspirational experiences. They will be expanding into new categories and countries in the short-term. Their platform is a much needed customer acquisition channel for the brand partners they work with, providing them access to a younger customer and important data. Launched in November 2009, Rent the Runway has grown to be the leader in the global fashion rental space and is known as a “Netflix for Fashion.” They are backed by some of the top venture capitalists in the world including Kleiner Perkins, Highland Capital and Bain Capital Ventures. They've been recognized by The Today Show, Fortune, Fast Company, The New York Times, and TechCrunch as one of the most innovative businesses in the U.S. The company consists of passionate go-getters who are always dreaming big, implementing their ideas, delivering an incredible experience to customers and creating a fun, dynamic culture.
*Based on Preferred Stock Price, Rent the Runway does not have a stock symbol since it is currently private and is yet to have an IPO.
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