JUUL manufactures and sells electronic cigarette devices and nicotine cartridges as a smoking cessation tool. The company is known for the many flavors it sells, like Mango, Cool Mint, Virginia Tobacco, Cool Cucumber, and Classic Menthol.
The nicotine content in one 5% pod is equivalent to the nicotine content in one pack of cigarettes, and contains around 200 puffs. While most e-cigarettes use a type of nicotine called "free-base," which passes quickly into the bloodstream when inhaled, the cartridges that Juul Labs sells contain a differentiated, concentrated juice cocktail of salts and organic acids found in tobacco leaves. This blend more closely resembles the experience of smoking a cigarette, according to Tyler Goldman, the former CEO of Juul Labs.
Juul Labs was founded in 2017 after it was spun off from Pax Labs. The company was founded by former product designers and developers, James Monsees and Adam Bowen. In 2017, the company hired Kevin Burns, former COO of Chobani, after Juul's former CEO, Tyler Goldman, departed. J
*Based on Preferred Stock Price, JUUL does not have a stock symbol since it is currently private and is yet to have an IPO.
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