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JUUL Stock (JUUL)
Nicotine Vaporizers
JUUL manufactures and sells electronic cigarette devices and nicotine cartridges as a smoking cessation tool.
About JUUL Stock
Founded
2017
Headquarters
San Francisco, CA, US
Total Funding
15.1B
Industries
Hardware, Other, Consumer Goods
JUUL manufactures and sells electronic cigarette devices and nicotine cartridges as a smoking cessation tool. The company is known for the many flavors it sells, like Mango, Cool Mint, Virginia Tobacco, Cool Cucumber, and Classic Menthol. While most e-cigarettes use a type of nicotine called "free-base," which passes quickly into the bloodstream when inhaled, the cartridges that Juul Labs sells contain a differentiated, concentrated juice cocktail of salts and organic acids found in tobacco leaves. This blend more closely resembles the experience of smoking a cigarette, according to Tyler Goldman, the former CEO of Juul Labs.
Juul Labs was founded in 2017 after it was spun off from Pax Labs. The company was founded by James Monsees and Adam Bowen. Juul Labs has moved its headquarters from San Francisco to Washington, D.C. Notable investors include Tiger Global Management, mutual fund firm Fidelity Investments, and Tao Capital.
JUUL Press Mentions
Stay in the know about the latest news on JUUL
Ingredient up to 13,000 times sweeter than sugar lurks in vapes popular with teens, study shows
statnews ⢠Jun 02, 2025
How a fix for smoking sparked a new crisis
vox ⢠May 08, 2025
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prnewswire ⢠Apr 28, 2025
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Altria Group, Inc. - MO
morningstar ⢠Apr 26, 2025
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Investors in JUUL
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JUUL Management
Leadership team at JUUL
Chief Executive Officer
K.C. Crosthwaite
Chief Financial Officer
Elaine Paik
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JUUL Key Facts
⢠JUUL's market leadership in the United States, where it has consistently held a substantial share of the e-cigarette market, demonstrating strong brand recognition and customer loyalty.
⢠JUUL pioneered the use of nicotine salts in e-liquids, which enhances nicotine delivery and provides a smoother vaping experience compared to conventional e-cigarettes. This technological innovation has set JUUL apart from competitors and attracted a diverse customer base.
⢠Despite regulatory challenges, JUUL has proactively engaged with regulators and public health authorities to address concerns related to underage vaping and nicotine addiction. Initiatives such as age verification systems and educational campaigns underscore JUUL's commitment to responsible marketing and consumer safety.
⢠Bans on flavored e-cigarettes in certain jurisdictions, such as menthol and fruit flavors, reduce JUUL's product offerings and appeal to adult smokers seeking alternatives to traditional cigarettes.
⢠The e-cigarette market is becoming increasingly saturated with competitors offering similar products and alternative nicotine delivery systems. Intense competition from established tobacco companies and emerging vaping brands could limit JUUL's ability to maintain pricing power and market share.
⢠Legal settlements and fines related to marketing practices and underage access allegations result in financial penalties and reputational damage, impacting investor confidence.
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