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JUUL Stock

Electronic smoking alternative



Notable Investors



San Francisco CA, US

Total Funding


About JUUL Stock

JUUL manufactures and sells electronic cigarette devices and nicotine cartridges as a smoking cessation tool. The company is known for the many flavors it sells, like Mango, Cool Mint, Virginia Tobacco, Cool Cucumber, and Classic Menthol. 

The nicotine content in one 5% pod is equivalent to the nicotine content in one pack of cigarettes, and contains around 200 puffs. While most e-cigarettes use a type of nicotine called "free-base," which passes quickly into the bloodstream when inhaled, the cartridges that Juul Labs sells contain a differentiated, concentrated juice cocktail of salts and organic acids found in tobacco leaves. This blend more closely resembles the experience of smoking a cigarette, according to Tyler Goldman, the former CEO of Juul Labs.

Juul Labs was founded in 2017 after it was spun off from Pax Labs. The company was founded by former product designers and developers, James Monsees and Adam Bowen. In 2017, the company hired Kevin Burns, former COO of Chobani, after Juul's former CEO, Tyler Goldman, departed. J




Evolution VC Partners (formerly Evolution Corporate Advisors)

JUUL, Beyond Meat, HUNGRY, PAX Labs, Hemper

Fidelity Investments

Uber, JUUL, WeWork, Snap, Alibaba, SpaceX, Spotify, Jet, Airbnb, Magic Leap

Global Asset Capital


Sand Hill Angels


Funding History

June 2015$37.6M
June 2017$44.3M
June 2018$522M
December 2018$12.8B



Adam Bowen


James Monsees

Chief Executive Officer

KC Crosthwaite

Chief Quality Officer

Joanna Engelke

Chief Commercial Officer

Jared Fix

Chief People Officer

Monika Fahlbusch

Chief Operations Officer

David Dickey

Chief Communications Officer

Matt David

Chief Legal Officer

Jerry Masoudi


Teen Vaping Didn’t Cool Juul’s Celebrity Push

Wall Streets Journal - Sep, 28 2019

Juul’s Sales Halted in China, Days After Launch

Wall Streets Journal - Sep, 17 2019

JUUL and other vaping companies sue FDA

foxbusiness - Aug, 15 2019

San Francisco Set to Ban E-Cigarettes

Wall Streets Journal - Jun, 23 2019

The F.D.A. Needs to Act on Vaping

New York Times - May, 12 2019

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