Sign Up Today and Learn More About The Farmer's Dog Stock
Invest in or calculate the value of your shares in The Farmer's Dog or other pre-IPO companies through EquityZen, part of Morgan Stanley.
The Farmer's Dog Stock (THFD)
A smarter, healthier pet food -- delivered. #longlivedogs
About The Farmer's Dog Stock
Founded
2014
Total Funding
268M
Industries
Community and Lifestyle, Other, Commerce and Shopping
The Farmer's Dog is a direct-to-consumer fresh pet food company. All meal plans are made-to-order, designed by veterinarians, and customized using smart technology to meet the ideal nutritional needs of every dog. The company claims that its dog food is made with fresher, more nutritious ingredients than traditional dry dog food.
The Farmer's Dog was founded in 2014 and is headquartered in New York, NY. Notable investors include Insight Partners, Shasta Ventures, and Forerunner Ventures.
The Farmer's Dog Press Mentions
Stay in the know about the latest news on The Farmer's Dog
The Farmer’s Dog Acquires Woof, Combining Pet Nutrition, Enrichment and Everyday Wellness
petage • Aug 07, 2026
The Farmer's Dog Acquires Woof, Extending Its Reach Beyond the Bowl
prnewswire • Aug 06, 2026
The Farmer's Dog Partners with the University of Georgia College of Veterinary Medicine to Advance Veterinary Nutrition Training
morningstar • Jun 25, 2026
The Farmer's Dog Partners with the University of Georgia College of Veterinary Medicine to Advance Veterinary Nutrition Training
prnewswire • Jun 25, 2026
The Farmer’s Dog Inks Deal with NASCAR Cup Series Champ Ryan Blaney
petage • Jun 12, 2026
The Farmer's Dog Management
Leadership team at The Farmer's Dog
Co-Founder, CEO
Jonathan Regev
Chief People Officer
Mark Eberly
Join now and verify your accreditation status to gain access to:
- The Farmer's Dog Current Valuation
- The Farmer's Dog Stock Price
- The Farmer's Dog Management
- Available deals in The Farmer's Dog and all other companies with relevant Deal Offering documents
- EquityZen's proprietary data and insights, which may include
- The Farmer's Dog Cap Table and Funding History by Share Class and Liquidity Preferences
- The Farmer's Dog Revenue and Financials
- The Farmer's Dog Highlights
- The Farmer's Dog Business Model
- The Farmer's Dog Risk Factors
- The Farmer's Dog Research Report from SACRA Research
The Farmer's Dog Key Facts
- Omnichannel Expansion via Mass Retail Partnership: On March 24, 2026, The Farmer's Dog announced a retail distribution partnership with Walmart, creating personalized, human-grade meal plans available via Walmart.com. This move accelerates customer acquisition beyond its traditional direct-to-consumer (D2C) channels by tapping into Walmart’s nationwide distribution footprint.
- Scientific Credibility & Clinical Research Investment: Demonstrating a commitment to scientific validation, the company announced an additional $10 million investment in veterinary research in March 2025. Building upon clinical feeding studies conducted with the Cornell University College of Veterinary Medicine and a fully funded small-animal nutrition residency at the University of Georgia, this funding strengthens veterinary endorsements and reinforces brand equity against legacy consumer packaged goods (CPG), pet food manufacturers.
- Financial Scale & Category Leadership: Industry performance data and market research indicate that The Farmer's Dog reached an estimated $1.2 billion in annualized revenue, having delivered over 1 billion fresh meals nationwide. Operating as a primary direct-to-consumer brand in pet care, the company maintains market leadership in the fast-growing fresh dog food category.
- Surging Competition from Omnichannel Retail and Legacy CPGs: Traditional mass pet food conglomerates and established retail brands, including Walmart, PetSmart, and Chewy, are aggressively expanding into the fresh and refrigerated pet food category. Coupled with legacy CPG entry, such as General Mills launching Blue Buffalo's "Love Made Fresh" line and Mars Petcare's acquisition of NomNomNow, this retail cold-chain proliferation threatens The Farmer's Dog's Direct-to-Consumer (DTC) market share by providing pet owners with lower-friction, non-subscription fresh alternatives.
- DTC Subscription Fatigue and Elevated Churn Risks: Direct-to-consumer business models in the pet category are encountering operational and retention friction. A Persistence Market Research Report (2026) identified growing consumer "subscription fatigue," complex cold-chain logistics, and high customer acquisition costs (CAC) as primary operational restraints on profitability for DTC pet platforms. Furthermore, industry analysis from Mordor Intelligence (2025) emphasized that while recurring billing offers initial revenue predictability, fresh pet food DTC platforms contend with elevated long-term churn compared to traditional retail channels, requiring persistent marketing spend to maintain account volume.
- Premium Price Barriers Amid Macroeconomic Headwinds: Priced at roughly $5 to $10 per day for a medium-sized dog, representing a 3x to 5x cost premium over standard dry kibble, fresh customized food plans face adoption headwinds during periods of economic tightening. Premium pricing is seen as the single largest structural barrier preventing mass-market penetration in the fresh pet category. Cost-sensitive household budgeting risks compressing Customer Lifetime Value (LTV) as pet owners trade down to lower-cost retail options, meal toppers, or hybrid kibble diets to avoid recurring delivery markups.
Trading The Farmer's Dog Stock
How to invest in The Farmer's Dog stock?
Accredited investors can buy pre-IPO stock in companies like The Farmer's Dog through EquityZen funds. These investments are made available by existing The Farmer's Dog shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process for buying Pre-IPO Shares.
How to sell The Farmer's Dog stock?
Shareholders can sell their The Farmer's Dog stock through EquityZen's private company marketplace. EquityZen's network includes over 480K accredited investors interested in buying private company stock. Learn more about the Shareholder liquidity process.
If I invest, how do I exit my investment?
There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. See more information on Express Deals and pre-IPO exit information.
Why choose EquityZen?
Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 56K private placements completed across 500+ companies, EquityZen leads the way in delivering "Private Markets for the Public."
