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The Farmer's Dog Stock (THFD)
A smarter, healthier pet food -- delivered. #longlivedogs
About The Farmer's Dog Stock
Founded
2014
Total Funding
268M
Industries
Administrative Services, Sports, Content and Publishing
The Farmer's Dog is a direct-to-consumer fresh pet food company. All meal plans are made-to-order, designed by veterinarians, and customized using smart technology to meet the ideal nutritional needs of every dog. The company claims that its dog food is made with fresher, more nutritious ingredients than traditional dry dog food.Â
The Farmer's Dog was founded in 2014 and is headquartered in New York, NY. Notable investors include Insight Partners, Shasta Ventures, and Forerunner Ventures.
The Farmer's Dog Press Mentions
Stay in the know about the latest news on The Farmer's Dog
Pet Food Delivery Market Size, Spotlight on Future Potentials (2025-2032)
einpresswire • Mar 24, 2025
Pet Food Brand Positioning: Examining the Battle for the Consumer Mind
petage • Feb 02, 2025
Corporate America bet on pets, and it’s paying off
morningbrew • Jan 22, 2025
The Farmer's Dog review: A fresh dog food that's convenient to feed and pup-approved
businessinsider • Dec 20, 2024
Top 5 Branded Videos of the Week: One salad, two bombs, and three Joe Rogans
tubefilter • Nov 20, 2024
The Farmer's Dog Management
Leadership team at The Farmer's Dog
Co-Founder, CEO
Jonathan Regev
Chief People Officer
Mark Eberly
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The Farmer's Dog Key Facts
- The Farmers Dog expected an estimated $800 million in sales in 2023 which represents growth of about 60% from 2022. The company expected further revenue growth in 2024 to $1 billion. If the company achieves this level of revenue it will be generating higher revenue than its publicly traded competitor, Freshpet which had a market capitalization of $3.8 billion, as of March 2025. This suggests The Farmers Dog is well positioned as a potential market leader in the pet food industry.
- The Farmers Dog stated that it is committed to its mission of helping dogs live longer, healthier lives, and announced in March 2025 a $10 million investment in veterinary research. This initiative will help fund residences, grants, and clinical studies across a number of universities researching pet nutrition and also will go towards supporting veterinarians. This grant may generate positive brand perception as it shows the company's apparent commitment to advancing pet health and well-being nationwide, not only with its pet food product.
- According to a report, the domestic dog subscription box market is poised for continued growth which is driven by increasing pet ownership, demand for premium products, and e-commerce expansion. According to a Globalnewswire report, the market is projected to hit $903.5 million by 2032, up from $426.1 million in 2023 representing a CAGR of 8.71%. The Farmers Dog may be well positioned to capitalize on this market growth given its tenure and popularity amongst consumers.
- The pet subscription box market is highly competitive with the top seven players capturing more than 70% of the market share. The Farmers Dog faces competition from BarkBox which stands out as the largest player in the global pet subscription market as it commands 30% of market revenue. Any new entrants could impact The Farmer's Dog's market share, especially if these companies offer more innovative, diversified, offerings. The Farmer's Dog currently offers only four recipes: beef, chicken, turkey, and pork.
- The Farmers Dog's business model is largely subscription based. Additionally, the company's revenue retention and customer retention are similar because the frequency of purchases as well as the price of the product stays the same over time. As noted in a case study, this is because customers purchasing subscription boxes won't necessarily buy more product the longer they use the service. Therefore, The Farmers Dog's customer retention is not as strong as its competitors according to the case study. This could lead to a decrease in company's market share long-term.
- The Farmers Dog could face challenges navigating the economic market environment as a premium pet food seller given widespread tariffs that have impacted the economic outlook. Many officials project weaker growth, higher unemployment and higher inflation than what was anticipated in December 2024, all of which could affect The Farmers Dog's revenue and growth, especially as a discretionary product. In uncertain economic times, the company could see customers switch to cheaper alternatives.
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