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Primary Stock (PRIR)

primary prevents flat bed sheet from bunching up or becoming a hassle to straighten out when making the bed.

About Primary Stock

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Primary is prevents flat bed sheet from bunching up or becoming a hassle to straighten out when making the bed. It included a top sheet and a duvet cover that connect at the edges using a snap system. Smart Bedding was founded in 2012 by [Marshall Haas](https://www.crunchbase.com/person/marshall-haas).

Primary Management

Leadership team at Primary

Co-Founder

Marshall Haas

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How to invest in Primary stock?

Accredited investors can buy pre-IPO stock in companies like Primary through EquityZen funds. These investments are made available by existing Primary shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.

How to sell Primary stock?

Shareholders can sell their Primary stock through EquityZen's private company marketplace. EquityZen's network includes over 330K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.

If I invest, how do I exit my investment?

There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.

Why choose EquityZen?

Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 43K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."

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