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Bloomreach Stock (BLOO)
Cloud Marketing Platform
Bloomreach offers a digital experience platform built for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a personalized experience. Bloomreach provides a suite of tools to help businesses adapt quickly to changes in touchpoints, channels, and customer expectations. Bloomreach was founded in 2008 and is headquartered in Mountain View, California with additional offices in Amsterdam, Boston, London, Dallas, Bangalore, and Munich. Notable investors in Bloomreach include Salesforce Ventures, Lightspeed Venture Partners, and Bain Capital Ventures.
About Bloomreach Stock
Founded
2008
Headquarters
Mountain View, CA, US
Total Funding
444M
Industries
Software, Sales and Marketing, Information Technology
Bloomreach develops a digital experience platform for customers such as brands, retailers, and B2B companies. Bloomreach claims its platform provides a suite of tools to help businesses adapt quickly to changes in touchpoints, channels, and customer expectations. Bloomreach's products include Engagement, Discovery, and Content.
Bloomreach was founded in 2008 and is headquartered in Mountain View, California with additional offices in Amsterdam, Boston, London, Dallas, Bangalore, and Munich. Notable investors in Bloomreach include Salesforce Ventures, Lightspeed Venture Partners, and Bain Capital Ventures.
Bloomreach Press Mentions
Stay in the know about the latest news on Bloomreach
ZaneRay Showcases eCommerce Innovation for Outdoor Brands at Outdoor Retailer Summer Show, June 18-20, 2025
prnewswire • Jun 16, 2025
From Keywords to Conversations: New Research From Bloomreach Reveals How AI Is Teaching Online Consumers To Shop Like Humans Again
businesswire • Jun 12, 2025
2025's Leading Digital Experience Platforms Ranked by Info-Tech Research Group for Usability and Business Impact
prnewswire • Jun 11, 2025
2025's Leading Digital Experience Platforms Ranked by Info-Tech Research Group for Usability and Business Impact
morningstar • Jun 11, 2025
Global Artificial Intelligence In E-Commerce Market Forecast To Reach $16.42 Billion By 2029 With 15.6% Annual Growth
einpresswire • May 23, 2025
Investors in Bloomreach
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Bloomreach Management
Leadership team at Bloomreach
Chief Executive Officer
Raj De Datta
Chief Financial Officer
Dave Pomeroy
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Bloomreach Key Facts
- Bloomreach has seemingly exhibited strong financial performance over the years as well as valuation growth. In 2022, the company reported more than $150 million in ARR and raised a $17.5 million round led by Goldman Sachs Asset Management which valued the comapny at $2.2 billion. In 2024 Bloomreach said that it crossed the $200 million revenue mark which may demonstrate a strong market position for a potential IPO.
- Bloomreach announced the expansion of its global presence with a stronger focus on the Asia-Pacific region, appointing Kris Fagan as Vice President for APAC. Fagan will be responsible for driving regional growth, strengthening parternships, and enhancing customer experience. There is a huge potential opportunity to expand to the APAC region as it is a "beacon of digital innovation and commerce growth" and could offer Bloomreach more customers and higher sales, leading to a larger market presence. The company also announced plans to expand its operations in Spain and Italy which will include new sales and partnership team hires and could allow the company to further increase its global footprint.
- Bloomreach has announced multiple product enhancements and features in 2024 including what it touts as its next generation marketing automation platform, Bloomreach Engagement. Bloomreach hopes this newly redefined platform will reach wider audiences, with deeper personalization, at a greater scale and alllow marketers to unlock new levels of customer engagement. In December 2024, Bloomreach announced a new set of partner-specific features to accelerate integrations with its next generation of AI search and merchandising platform, Bloomreach Discovery. The company hopes that their partners will be able to streamline implementations, remove reliance on technical support, and ultimately strengthen customer engagement. All of these product updates and features show Bloomreach's commitment to innovation and to its partners and customers.
- The e-commerce personalization and marketing automation space is highly competitive with numerous players offering similar solutions. This could become a challenge for Bloomreach's market share and growth prospects.
- Bloomreach could face regulatory challenges. In July of 2024 the Federal Trade Commission issued eight inquiries to financial technology companies as it began to investigate how artificial intelligence is used for e-commerce pricing optimization. The FTC is looking into how "surveillance pricing" has potential impacts on privacy, competition, and consumer protection. Bloomreach was one of the companies that received the order and if the FTC decides to pursue regulatory changes, Bloomreach could potentially face operational challenges which could impact its growth.
- Bloomreach's expansion into new regions such as APAC and Europe could introduce operational challenges driven by such as cultural differences, market entry barriers, and the need for localized strategies. This could affect the company's health and performance in these markets.
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