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Branch Stock (BRAC)
Mobile Experience Developer
Branch is a mobile measurement and deep linking platform. The company aims to provide a unified, cross-channel visibility on customer engagement and acquisition. Branch's people-based attribution aims to use deterministic web-cookie and device ID pairs to match touchpoints from every channel with conversions on every platform. The company additionally provides a deep-linking product that takes customers to an in-app page, rather than a web-based paged. Branch aims to handle the complexity so that so that links work across every platform and channel. Through these products, Branch claims it can increase ROI on customer acquisition by providing insight into how customers interact across web, email, ads, and apps. The company is headquartered in Redwood City, CA and was founded in 2014.
About Branch Stock
Founded
2011
Headquarters
Redwood City, CA, US
Total Funding
677M
Industries
Software, Advertising, Sales and Marketing
Branch is a mobile measurement and deep linking platform. The company aims to provide unified, cross-channel visibility on customer engagement and acquisition. Branch's people-based attribution aims to use deterministic web cookie and device ID pairs to match touchpoints from every channel with conversions on every platform. The company additionally provides a deep-linking product that takes customers to an in-app page, rather than a web-based paged.Â
The company is headquartered in Redwood City, CA, and was founded in 2014. Notable investors include NEA, Pear Ventures, and Cowboy Ventures.
Branch Press Mentions
Stay in the know about the latest news on Branch
Branch Increased Investment Rates
techcityng • Oct 07, 2024
Indeed Flex and Branch Team to Offer Temps Same-Day Pay
pymnts • Oct 01, 2024
The Crunchbase Tech Layoffs Tracker: Cisco Shift To AI, Cybersecurity Leads To More Layoffs As Healthcare, Fintech And Robotics Tech Sectors See Some Total Shutdowns
news • Aug 16, 2024
Nova Launcher faces rocky future after dev team layoffs
9to5google • Aug 09, 2024
Fetch Selects Branch to Fuel Fast, Flexible Payments and Loyalty Program
prweb • May 31, 2024
Investors in Branch
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Branch Management
Leadership team at Branch
Chief Executive Officer
Alex Austin
Chief Operating Officer
Mike Molinet
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Branch Key Facts
- Branch is stated that it is committed to building a "high-performing, award-winning organization and culture that attracts top talent". In 2024, the company made several key leadership hires including David Karnstedt as CEO. David has 25 years of experience and a track record as a scalable team builder and world-class operator at Adobe, Efficient Frontier, Yahoo!, and Overture. Branch is therefore committed to long-term growth through strategic leadership appointments and will continue strengthening its ability to help customers deliver tailored user experiences across all channels.
- Branch has a strong client portfolio, and which reportedly includes world-class brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora which all rely on Branch to acquire users, retain customers and drive more conversions. This diverse client base shows Branch's ability to appeal to various industries and maintain long-term partnerships.
- Branch is committed to its mission of helping customers grow their business and create a secure and seamless experience for their users. In 2024, Branch announced the release of a HIPAA-eligible solution and became the first mobile attribution provider to do so. Even in a highly regulated industry such as healthcare, Branch is offering innovative solutions and allow the company to be competitive in a mobile attribution market.
- Branch has experienced recent workforce reductions in the past few years and in August 2024, Branch laid off over 100 employees including several core developers of Nova Launcher, an app the company acquired in 2022. Not only do these layoffs raise concerns over Nova Launcher future and pace of development since there is only one full-time developer, it impacts Branch's operational capacity and morale amongst employees.
- The mobile attribution software market is highly competitive with many key players vying for the spot as market leader. Branch Metrics faces competition from startups and veterans such as AppsFlyer, Adjust, Kochava, and Adobe (Marketo Engage). In 2024, Adjust released a multi-platform deep linking solution for mobile app marketers which competes with Branch Metric's own linking and attribution solution. If Branch does not continue to innovate and release product enhancements, the company might risk falling behind in market share.
- Branch Metrics depends on a thriving and growing app ecosystem for its own future growth. If there are any significant changes in mobile operating systems, app store policies, or user behavior, it could negatively affect the company's operations and revenue generation.
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