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Attentive Stock (ATTE)
Mobile Messaging Platform
Attentive is a personalized mobile messaging platform for brands & organizations.
About Attentive Stock
Founded
2016
Headquarters
New York, NY, US
Total Funding
866M
Industries
Software, Data and Analytics, Science and Engineering
Attentive is a personalized mobile messaging platform for brands & organizations that aim to unlock a new revenue channel. Using real-time behavioral data, Attentive sends engaging text messages to each subscriber at every step of the customer life cycle.
Attentive was founded in 2016 and is based in New York, New York. Notable investors include Sequoia Capital, Coatue, and Bain Capital Ventures.
Attentive Press Mentions
Stay in the know about the latest news on Attentive
ATTENTIVE RANKS TOP 20 ON FORBES 2025 CLOUD 100
prnewswire • Sep 04, 2025
8 Best Yotpo Alternatives to Migrate your Email and SMS (2025)
emailvendorselection • Aug 29, 2025
Court Rules Postscript Did Not Infringe Attentive Patents
prweb • Aug 21, 2025
Reinventing What's Possible in the Inbox: Attentive Surges Past 1,000 Email Customers; Launches AI Pro for Email
prnewswire • Jun 21, 2025
ATTENTIVE LAUNCHES BI-DIRECTIONAL DATA SHARE INTEGRATION ON SNOWFLAKE MARKETPLACE
martechseries • May 17, 2025
Investors in Attentive
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Attentive Management
Leadership team at Attentive
Chief Executive Officer
Amit Jhawar
Chief Financial Officer
Antonio Silveira
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Attentive Key Facts
- Strong Financial Performance and Enterprise Momentum: Attentive has achieved a significant milestone by surpassing $500 million in annual recurring revenue (ARR) in 2024, a benchmark achieved by less than 1% of venture-backed companies. This financial success is underpinned by the company's strong focus on enterprise clients and its AI-powered platform, which has generated over $20 billion in revenue for its customers. This demonstrates not only its own growth but also its direct, measurable impact on client revenue, a key indicator of its value proposition.
- Leadership in Next-Generation Messaging (RCS): Attentive is positioning itself as a leader in the next evolution of mobile marketing by pioneering the adoption of Rich Communication Services (RCS). The company is working with Google to advance RCS and has launched a beta program that allows brands to create interactive, branded messages with rich media and in-chat purchasing. This strategic initiative, highlighted in a March 2025 press release, is a key differentiator that moves Attentive beyond traditional SMS and positions it to capture future market share as RCS becomes the new standard for business-to-consumer communication.
- Positive Market Recognition and Legal Victories: The company's market position has been reinforced by both industry accolades and legal victories. In late 2024, Attentive won a favorable settlement in a patent infringement lawsuit against a competitor, a legal win that solidified its ownership of its "Two-Tap" technology, a key driver of its list growth. The company has also been consistently recognized on prestigious lists, including the Forbes 2024 Cloud 100, and has received a Five-Star Rating from Gartner Peer Insights for its managed services. This combination of legal protection and third-party validation strengthens its brand reputation and builds trust with potential enterprise clients.
- Intense Competition from Market Leaders: The mobile marketing sector is highly competitive with numerous companies offering similar services. Attentive faces competition from market leaders like Google, HubSpot, and Braze and therefore will need to be consistently innovating to stand out amongst these giants.
- Vulnerability to Economic and E-commerce Trends: Attentive is dependent on e-commerce trends and consumer behaviors given that its main product is a marketing messaging platform which targets consumers. Any economic fluctuation can impact Attentive's marketing budgets and any change in consumer spending behavior because of economic uncertainty can negatively impact the demand for marketing messaging.
- Financial Volatility from a Usage-Based Revenue Model: Attentive has not been able to consistently generate revenue or profitability since a portion of its revenue is usage based. This has caused the company's estimated annual recurring revenue to differ dramatically. If Attentive is not able to diversify its revenue streams in order to generate consistent revenue, the company might struggle with profitability which will hinder its growth.
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