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Acorns Stock (ACOR)
Acorns is a financial service that helps you save and invest by rounding up your everyday purchases and investing the spare change into pre-created portfolios.
Acorns is primarily a mobile-first, micro- and robo-investing app. The company allows its users to invest the spare change from purchases in diversified portfolios. Users can choose between Acorns Core or Acorns Later, an investment and retirement account, respectively. Users define a portfolio by answering questions regarding their financial situation and goals, which Acorns uses to recommend a mix of ETFs. The company additionally provides a checking account, called Acorns Spend. Users link cards and bank accounts to Acorns, which tracks the purchases and deposits the spare change to Acorns. If a user uses Acorns Spend, the user receives an Acorns Debit Card, which replaces the linked cards and bank accounts. Finally, the company offers Acorns Early, an investment account for kids.
About Acorns Stock
Founded
2012
Total Funding
1.0B
Industries
Financial Services, Blockchain and Crypto
Acorns is a financial technology company with a stated mission to address the financial interests of new and developing investors. The company provides a set of integrated financial products centered on micro-investing, which includes a service that automatically invests spare change from user purchases into diversified portfolios. Its offerings also encompass retirement accounts (IRAs), custodial investment accounts for minors, and a checking account linked to its investment services.
Acorns Press Mentions
Stay in the know about the latest news on Acorns
ACORNS programme shortlisted for European award
agriland • Oct 06, 2025
ACORNS effect: Revenue boost for rural women entrepreneurs
thinkbusiness • Sep 09, 2025
Crypto Momentum Reshuffles PYMNTS Finance Apps Ranks
pymnts • Aug 13, 2025
Call for New Acorns Applications, as those on Previous Cycle Demonstrate the Benefits of Participation
irishtechnews • Jul 31, 2025
Rural women entrepreneurs sought for ACORNS 11
thinkbusiness • Jul 29, 2025
Investors in Acorns
Discover investors in Acorns stock and explore their portfolio companies
Acorns Management
Leadership team at Acorns
Chief Executive Officer & Chairman
Noah Kerner
Global President & Chief Financial Officer
Seth Wunder
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Acorns Key Facts
- Strategic Acquisitions to Expand Family-Focused Platform: In a move to become a comprehensive "financial wellness system for the whole family," Acorns has completed a series of strategic acquisitions. The company acquired financial planning platform Zeta in June 2025 and EarlyBird, a family wealth app, in May 2025. These acquisitions build on its previous purchase of GoHenry in 2023 and demonstrate a clear strategy to expand its services beyond individual investing to meet the needs of couples and families at every life stage.
- Significant User Growth Milestones: Acorns has achieved a major customer milestone, having served over 15.5 million people worldwide and helped them save and invest over $26 billion. The company has also reported that it has served over one million children in the U.S. through its family-focused products. This consistent user growth and high customer engagement highlight a strong brand reputation and a successful model for attracting and retaining a broad user base.
- Top-Tier Industry Recognition and Product Innovation: Acorns has received key industry recognition, including being named one of TIME's "World's Best Brands of 2024" and appearing on multiple lists as a top investment app for 2025. The company also continues to innovate its core offerings, having launched its Mighty Oak Debit Card with competitive interest rates and features like Real-Time Round-Ups®, which automatically invests spare change from everyday purchases.
- Financial and Compliance Risks: Acorns’ planned Nasdaq uplisting and ongoing M&A activity introduce regulatory and financial compliance risks, including costs associated with audit, legal, technology, and reporting requirements. These risks must be managed carefully to avoid impacting profitability and reputation.Â
- High Fees for Small Portfolios: While designed for micro-investing, Acorns' flat-fee subscription model can be disproportionately expensive for customers with small account balances. For instance, the company charges a flat monthly fee that can amount to a high percentage of a small portfolio, making it difficult for an account to generate a net profit. Additionally, a steep $35 transfer-out fee per ETF for users looking to move their assets is cited as a significant downside, which could deter a growing customer from staying with the platform.
- Intense Competition and Product Limitations: Acorns operates in a highly saturated fintech market and faces stiff competition from a diverse range of companies. These rivals include other robo-advisors like Betterment and Stash, which offer more sophisticated tools like tax-loss harvesting, as well as traditional brokerage firms that now offer commission-free trading. Acorns's core "round-up" model, while innovative, offers limited flexibility and lacks advanced tax strategies and direct stock trading, which could limit its appeal to more experienced or high-net-worth investors.
Trading Acorns Stock
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Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 48K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."
