Yotpo Stock

eCommerce Marketing Platform

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About Yotpo Stock

Yotpo is an eCommerce marketing platform, helps thousands of forward-thinking brands like Patagonia, Rebecca Minkoff, Gymshark, MVMT, Drunk Elephant, Tweezerman, and Bob's Discount Furniture accelerate direct-to-consumer growth. Yotpo's single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Originating in the Shopify app store, Yotpo as a user-generated content (UGC) platform, providing eCommerce solutions for reviews, ratings, and visual UGC. The brand then added loyalty, referrals, and SMS marketing to its roster by acquiring Swell Rewards in 2018 and SMSBump in 2020. Yotpo integrates with the tools online businesses use every day, including Google and Instagram, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Magento (An Adobe Company), and BigCommerce.


Funding History

April 2011$917K
October 2012$1.5M
June 2015$1.7M
June 2015$8.9M
June 2015$1.7M
June 2016$15.0M
June 2016$22.8M
November 2017$54.2M
July 2020$15.0M
July 2020$60.2M
March 2021$144M


Chief Executive Officer

Tomer Tagrin

Chief Financial Officer

Ophir Reshef


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