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WHOOP Stock (WHOO)
WHOOP claims to unlock peak performance for athletes. Their wearable technology tracks biometrics and delivers personalized insights on training, recovery, and sleep.
WHOOP develops wearable fitness devices.
About WHOOP Stock
Founded
2012
Headquarters
Boston, MA, US
Total Funding
416M
Industries
Hardware, Data and Analytics, Health Care
WHOOP is the developer of a wearable health and fitness tracking device. WHOOP says its device uses sensors to analyze biometric data and act as a personalized coach to offer advice on areas such as training, recovery, and nutrition. The company claims 99% accuracy for tracking heart rate and HRV. WHOOPS data insights work toward the company's mission of revolutionizing the way people understand their bodies and unlocking human performance.Â
WHOOP was founded in 2012 and is headquartered in Boston, MA. Notable investors include SoftBank Vision Fund, Two Sigma Ventures, and Silicon Valley Bank.Â
WHOOP Press Mentions
Stay in the know about the latest news on WHOOP
Heatwave Hack: How the 'Caveman Method' and Your Phone Can Keep You Cool
nextpit • Jul 02, 2025
The unbearable obviousness of AI fitness summaries
theverge • Jun 29, 2025
Whoop, Garmin, Fitbit: Best premium fitness trackers in 2025
indianexpress • Jun 28, 2025
Take off your Oura Ring
vox • Jun 27, 2025
Fitness Tracker Market to Reach USD 229.88 Billion by 2032, Driven by Digital Wellness Adoption and Rising Demand for Preventive Healthcare – SNS Insider
globenewswire • Jun 26, 2025
Investors in WHOOP
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WHOOP Management
Leadership team at WHOOP
Chief Executive Officer
Will Ahmed
Chief Financial Officer
Michener Chandlee
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WHOOP Key Facts
- WHOOP has maintained a strong market position in the wearable technology sector and intends to expand its reach to several more key markets and regions where there has been rising consumer demand for and adoption of the brand, according to a company press release. As of April 2024, Whoop ships to 56 markets worldwide with more launches ahead as the digital health market is expected to witness double-digit growth by 2027. Whoop believes it has the opportunity to grow its customer base even more as countries across the globe start to adopt wearable fitness technology which could potentially mean over 125 million new customers.
- WHOOP differentiates itself from other wearable fitness technology companies due to its unique business model. Instead of a one time hardware payment, WHOOP offers a monthly, annual or biannual subscription to their customers which allows WHOOP to lower the price of its hardware. This model may be attractive to potential investors as it drives a recurring revenue stream, where longer-term customer relationships increase customer lifetime value.
- WHOOP has partnered with many high-profile athletes and sports organizations including Cristiano Ronaldo, AG1, and Hyperice among many others. These partnerships may enhance WHOOP's credibility and visibility with current and future customers and may help build brand trust.
- WHOOP competes with many incumbents in the wearable fitness technology industry such as Garmin, Fitbit but most directly, Apple which has emerged as the market leader in wearable devices. While WHOOP only offers the WHOOP hardware and wristbands for sale, other companies have more comprehensive product ecosystems which could make it hard for WHOOP to scale beyond what it currently offers.
- WHOOP targets a specific segment of the market which includes mostly conscious individuals, athletes, and fitness enthusiasts who all care about optimizing their performance. The Verge published an article where the writer voiced the sentiment that WHOOP is for a "small subset of wealthy athletes." However, this is still a niche audience compared to the broader fitness and wearable market who also target lifestyle customers in addition to athletes. Because of this WHOOP could turn away casual users which may prevent the company from achieving mass-market success.
- WHOOP relies on its subscription model to generate recurring revenue. However, this may create a dependency on maintaining and growing their user base. If WHOOP experiences customer churn, then it could see its revenue decline.
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