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Plenty Stock (PLEN)
Agriculture Technology
Plenty is an agriculture technology company that builds vertical aeroponic farms. Plenty claims to use one percent of the water, less than one percent of the land, and none of the pesticides, synthetic fertilizers, or GMOs of conventional agriculture. Plenty currently operates one vertical farm in San Francisco, and sells leafy greens in grocery stores around the San Francisco area. Plenty offers four varieties of leafy greens; Baby Arugula, Baby Kale, Crispy Lettuce, and Mizuna Mix. Plenty was founded in 2014 and is headquartered in San Francisco, California.
About Plenty Stock
Founded
2014
Headquarters
South San Francisco, CA, US
Total Funding
1.7B
Industries
Agriculture and Farming, Food and Beverage, Sustainability
Plenty is an agriculture technology company that aims to build vertical aeroponic farms. Plenty claims to use one percent of the water, less than one percent of the land, and none of the pesticides, synthetic fertilizers, or GMOs of conventional agriculture. Plenty currently operates one vertical farm in San Francisco and sells leafy greens in grocery stores in California and online. The company offers six varieties of leafy greens; Baby Arugula, Crispy Lettuce, Baby Kale, Mizuna Mix, Kale Crunch, and Spring Mix.
Plenty was founded in 2014 by Matt Barnard and is headquartered in San Francisco, California. Notable investors include Softbank, Bezos Expeditions, and DCM Ventures.
Plenty Press Mentions
Stay in the know about the latest news on Plenty
Vertical farming company Plenty files for bankruptcy after raising nearly $1B
TechCrunch • Apr 04, 2025
Daily Digest: Robinhood investigated over ‘gambling’; Kraken eyes big payday
bizjournals • Mar 26, 2025
Plenty seeks new funding, slashes valuation
killerstartups • Jan 16, 2025
Plenty Unlimited Opens First Indoor Vertical Strawberry Farm
foodprocessing • Sep 26, 2024
Vertical Farming Venture Capital Has Dried Up, But Startups Are Still Planting Seeds
news • Jul 29, 2024
Investors in Plenty
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Plenty Management
Leadership team at Plenty
Chief Executive Officer
Arama Kukutai
SVP Commercial
Dana Worth
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Plenty Key Facts
• One of the main advantages of Plenty is its use of advanced technology in vertical farming, which has allowed the company to produce fresh, high-quality produce at a large scale. As technology continues to evolve, Plenty aims to formulate a cutting-edge approach which could help position it as a leader in the industry.
• The demand for sustainable and locally-grown food is on the rise, and Plenty’s focus on sustainability and reducing the environmental impact of food production could position it as a key player in the market. Additionally, as more consumers become aware of the benefits of vertical farming, the demand for Plenty’s products could increase.
• Plenty has raised over $400 million in funding from high-profile investors, including SoftBank and Jeff Bezos. This level of support could give Plenty a significant advantage in terms of funding and resources, which could help the company scale and expand its operations in the future.
• While Plenty has established partnerships with various retailers and restaurants, its geographic reach is currently limited to specific regions. As a result, the company may struggle to compete with larger produce suppliers that have a more extensive distribution network.
• Vertical farming is a relatively expensive method of food production, and Plenty’s advanced technology and large production capacity may require significant investment in order to maintain profitability. As the company continues to scale, it may face challenges in reducing its operating costs and increasing its margins.
• While the demand for sustainable and locally-grown food is on the rise, it is unclear whether consumers will be willing to pay a premium for produce grown using advanced technology such as vertical farming. If consumer demand does not match Plenty’s production capacity, the company may face challenges in maintaining its growth trajectory.
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