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Apeel Sciences Stock (APSC)
Plant-Derived Shelf Life Extension Technology
Apeel Sciences is a post harvest solution with a mission to prevent food waste.
About Apeel Sciences Stock
Founded
2012
Total Funding
647M
Industries
Science and Engineering, Agriculture and Farming, Food and Beverage
Apeel Sciences is a post harvest solution with a mission to develop low-cost, natural technologies to help to eliminate food spoilage, reduce water and energy use, and preserve natural ecosystems.The company's plant-derived solution for fresh food providers aims to extend the lifespan of harvested fruits and vegetables—even without refrigeration.
Apeel Sciences was founded in 2012 by James Rogers and is headquartered in Goleta, California. Notable investors The Bill & Melinda Gates Foundation, Viking Global Investors, and Temasek Holdings.Â
Apeel Sciences Press Mentions
Stay in the know about the latest news on Apeel Sciences
Shopper sparks outrage with photo of bizarre sighting in grocery store: 'What is the point?'
thecooldown • Sep 25, 2025
The Week in AgriFoodTech: Kraft Heinz breaking up, eGrocery outfits raise funds, alt meat startups sue Texas
agfundernews • Sep 12, 2025
Apeel Sues Online Influencer In Latest Effort to Stem Tide of Misinfo About Produce Life Extension Tech
thespoon • Sep 04, 2025
AI in Food Safety and Quality Control Market
prnewswire • Aug 22, 2025
Food Tech Market to Hit $224.31B by 2032, Driven by Smart Kitchens and Sustainable Innovations | DataM Intelligence
einpresswire • Jun 11, 2025
Investors in Apeel Sciences
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Apeel Sciences Management
Leadership team at Apeel Sciences
Chief Executive Officer
Luiz Beling
Chief Financial Officer
Angelika Torres
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Apeel Sciences Key Facts
- Investor Confidence: Apeel Sciences reached a $2billion valuation in 2025 following continued growth and robust investor backing, attracting $640million in total funding from top firms such as Andreessen Horowitz, GIC, Temasek, and celebrity investors like Oprah Winfrey. The recognition and support of sophisticated global investors strengthens its brand reputation and signals confidence in its technology for combating food waste.
- Global Expansion and Proactive Crisis Management: Apeel is expanding its international presence by adding new leadership in key markets like Brazil, Peru, and Chile. The company also demonstrated its value proposition by offering free coating services to suppliers whose produce was at risk of spoilage due to an East Coast port strike in late 2024. This proactive move highlights the company's commitment to supporting the fresh produce industry and its ability to provide a critical solution during supply chain disruptions.
- Strategic Initiatives to Enhance the Supply Chain: The company launched "The Apeel Leverage" initiative, which includes new pillars like "Here for the Long-Haul" and "Satisfy You and Your Customers." This initiative moves beyond a focus on just reducing food waste to also highlight how its plant-based coatings improve operational efficiency for suppliers and retailers by enabling longer-distance shipping and reducing spoilage.
- Disinformation Campaigns and Brand Reputation: Apeel has been the target of an ongoing disinformation campaign since 2023, which has spread misinformation about its products and even led to harassment of its employees and partners.This campaign has had real-world consequences, with some retailers, like Jimbo's, reconfirming policies to not carry produce with Apeel's products. This negative public sentiment poses a significant threat to brand reputation and could impact retailer and consumer adoption.
- Company Restructuring: Apeel Sciences has faced multiple rounds of layoffs from late 2022 through mid-2023, cutting over 200 staff members, including scientists, managers, and finance roles. These restructurings, attributed to economic headwinds and efficiency drives, signal vulnerability to challenging macroeconomic conditions and highlight the importance of sustainable growth and operational efficiency for the business going forward.
- New Regulatory Risks and Labeling Legislation: A new bill, the Apeel Reveal Act, was recently introduced in the U.S. House of Representatives. While Apeel has publicly supported the goal of transparency, the proposed legislation would mandate the disclosure of certain product coatings on fruit and vegetables. If passed, this new labeling requirement could force operational changes and compliance costs on the entire post-harvest industry, and the bill's name itself could reinforce negative associations with the company.
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