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Rappi Stock (RAPP)
Consumer Goods Online Marketplace
Rappi is a Colombian on-demand delivery company
About Rappi Stock
Founded
2015
Headquarters
San Francisco, CA, US
Total Funding
2.1B
Industries
Software, Transportation, Mobile
Rappi is a Colombian on-demand delivery company. The company aims to connect consumers who want to purchase prepared foods, groceries, liquor, and virtually anything with independent contractors who can fulfill those needs.
The company was founded in 2015. Rappi is headquartered in Bogota, Colombia. Notable investors include DST Global, Andreessen Horowitz, Sequoia, and T. Rowe Price.
Rappi Press Mentions
Stay in the know about the latest news on Rappi
Sonora Train Defense, Plastic Waste, Walmart Local Sourcing
mexicobusiness • Mar 08, 2025
Las ‘apps’ de delivery tienen más retos en 2025: regulación y rentabilidad, los principales
bloomberglinea • Feb 08, 2025
Colombia emerges as a launchpad to Latin America for investors
globalventuring • Feb 07, 2025
CEO Spotlight: Alberto Gutierrez of Civitatis
phocuswire • Feb 05, 2025
Yuno Helps Super App Rappi Reduce Payment Failures and Speed Up Transactions
fintechnews • Jan 31, 2025
Investors in Rappi
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Rappi Management
Leadership team at Rappi
Chief Executive Officer
Simón Borrero
Chief Financial Officer
Oscar Herrera
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Rappi Key Facts
- Rappi has achieved tremendous growth and has become a market leader in Latin America. The company recorded around $800 million in net revenue in 2023 and as of 2025, the company is profitable. Rappi operates in over 400+ cities across multiple countries in South America and has over 35 million active users on its platform. In Columbia, Rappi's home country, the company commands a market share over 50% and is on track to expand its services to Central America.
- Rappi has invested in AI by acquiring Fountain9 to enhance its AI-driven operations. With this acquisition, the two co-founders of Fountain9 as well as other team members will join Rappi and bring their expertise in AI and supply chain technology. This move could potentially enhance Rappi's TURBO value proposition and help drive efficiency and innovation in the industr, therefore solidifying Rappi as a market leader.
- Rappi CEO, Simon Borrero, announced in September 2024 the company is preparing to IPO in the next 12 months but also said they are in "no rush". An IPO will not only enable Rappi's next stage of growth but it will generate increased visibility and credibility for its products.
- Rappi could face operational challenges amidst regulatory changes such as new labor reforms including those passed by the Mexican Senate in December 2024. These labor reforms would ensure a minimum wage per month, rights to unionize, and access to benefits such as social security and pensions, amongst others. While these reforms are beneficial to workers they could also introduce additional operational complexities for Rappi as they must adhere to stricter labor regulations in Mexico and potentially other countries as the company expands.
- Rappi has pursued a "multi" strategy in which the company operates in multiple verticals and multiple markets in hopes of becoming a super-app. Rappi considers itself to be not only a delivery app, but also a bank and a travel agency. This diversification into multiple service areas could offer growth opportunities for Rappi, but can also lead to risks associated with resources allocation and management, affecting Rappi's future growth.
- Rappi faces intense competition in Latin America and especially in Brazil which has its own version of a food-delivery app called iFood. iFood has over 80% market share in the country, according to the Brazilian Association of Bars and Restaurants (ABRASEL), and has eyes on expansion. Brazil is an important market for Rappi but the country might soon welcome other players including U.S.-based company DoorDash which was exploring the Brazilian market as reported in 2023. Any increase in competition could hinder Rappi's growth and profitability.
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