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About Yotpo Stock
Founded
2011
Headquarters
New York, NY, US
Industries
Sales and Marketing, Media and Entertainment, Commerce and Shopping
Yotpo is e-commerce marketing platform offering a suite of solutions that include customer reviews, user-generated content management, SMS marketing, loyalty and referral programs, and subscriptions. According to its website, the company’s stated purpose is to help brands strengthen their direct relationships with customers by consolidating these various marketing tools into a single, integrated system.
Yotpo Press Mentions
Stay in the know about the latest news on Yotpo
13 Best Post-Purchase Emails for Generating Reviews in 2025
techbuzzireland • Jul 08, 2025
The Top eCommerce Advertising Platforms According to the FeaturedCustomers Summer 2025 Customer Success Report
einpresswire • Jun 03, 2025
AI-powered martech news and releases: April 10
martech • Apr 17, 2025
Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality
adexchanger • Apr 11, 2025
Israeli B2B startup Coho AI shuts down
techinasia • Apr 07, 2025
Investors in Yotpo
Discover investors in Yotpo stock and explore their portfolio companies
Yotpo Management
Leadership team at Yotpo
Chief Executive Officer
Tomer Tagrin
Chief Financial Officer
Ophir Reshef
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Yotpo Key Facts
- Strategic Expansion and Product Development for the Enterprise Market: Yotpo is successfully moving upmarket by launching sophisticated solutions tailored for large, complex brands. The introduction of a fully integrated loyalty platform for enterprise clients demonstrates a clear strategic initiative to capture a larger share of the market. This positions Yotpo to compete directly with enterprise-exclusive vendors and meet the advanced security, customization, and support needs of major retailers.
- Deep Integration Within the Core E-commerce Technology Ecosystem: A key strength for Yotpo is its extensive and deepening network of partnerships, aiming to make its platform a central and connected component of a brand's technology stack. The company recently launched a next-generation integration with customer platform Klaviyo and aligned with Shopify's latest Subscriptions API, ensuring seamless workflows for thousands of mutual customers. This robust ecosystem aims to enhance customer retention and solidifies Yotpo's position as an indispensable marketing hub for modern retailers.
- Intensifying competition from integrated marketing platforms: Yotpo faces significant competitive pressure from companies like Klaviyo, which has successfully expanded from email into a broad, integrated marketing platform that includes SMS and customer reviews. As competitors build all-in-one platforms and go public, they gain the resources to compete more aggressively on price and features, threatening Yotpo's market share by encouraging merchants to consolidate their marketing tools with a single vendor.
- Slowing e-commerce growth and merchant budget constraints: Yotpo's growth is directly linked to the health of its e-commerce clients. While online sales are still growing, the rate has normalized significantly since the pandemic boom, and economic headwinds are putting pressure on consumer spending. This environment forces online brands to scrutinize their software expenses, increasing the risk that they will churn or downgrade services like those offered by Yotpo to cut costs.
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