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Eat Just Stock (EAJU)
Eat Just produces plant-based & cultivated meat. From plant-based eggs to lab-grown chicken (GOOD Meat), they claim their innovative solutions promote a sustainable food system for a kinder future.
Eat Just is a food technology company that develops plant-based alternatives to egg and meat products.
About Eat Just Stock
Founded
2011
Headquarters
San Francisco, CA, US
Total Funding
1.6B
Industries
Science and Engineering, Health Care, Food and Beverage
Eat Just manufactures and markets plant-based food products. Its flagship product is plant-based scrambled eggs. Eat Just aims to build a food system "that makes it really easy for people to eat well." The company offers its scrambled egg product, a folded egg, and sous-vide egg bites. Additionally, Just received regulatory clearance to begin selling cultured chicken (lab-grown chicken) in the United States through its subsidiary GOOD Meat. Eat Just products are sold mainly through national and local grocery stores. The company additionally sells to restaurants.
Eat Just was founded in 2011 by Josh Tetrick and Josh Balk and is headquartered in San Francisco, C.A. Notable investors include Qatar Investment Authority, Horizons Ventures, and Khosla Ventures.Â
Eat Just Press Mentions
Stay in the know about the latest news on Eat Just
American Airlines Expands Vegan Offerings with Just Egg Scramble
vegconomist • Oct 04, 2025
Eat Just Brings Revolutionary Just Meat to Texas with H-E-B
businesswire • Oct 03, 2025
The Week in AgriFoodTech: Eat Just’s new alt-chicken, regen ag certification for coffee, PepsiCo + National Geographic
agfundernews • Sep 12, 2025
Vegan Snacks Market R&D: Innovation Strategies Shaping the Future of Snacking
prlog • Aug 18, 2025
Reports: US vegan egg brand Just Egg hatches UK launch
businessgreen • Aug 09, 2025
Investors in Eat Just
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Eat Just Management
Leadership team at Eat Just
Chief Executive Officer
Josh Tetrick
Chief Revenue Officer
Matt Riley
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Eat Just Key Facts
- Strategic European Market Entry and Production Expansion: Eat Just is strategically expanding its global footprint by focusing on the European market. In a key partnership announced in April 2025, the company granted Vegan Food Group (VFG) the exclusive rights to manufacture and supply its plant-based Just Egg across Europe. This is backed by a substantial ÂŁ11.25 million investment from VFG to build a fully automated production line in Germany. This move not only addresses supply chain challenges but also positions Eat Just to capture significant market share in a region with high consumer demand for sustainable food options.
- Diversification and Responding to Consumer Demand: Eat Just is proactively diversifying its product portfolio to meet evolving consumer needs. In February 2025, the company relaunched Just Mayo after a four-year hiatus, making it available nationwide at Whole Foods Market. This initiative, alongside the company's established leadership in plant-based eggs and cultivated meat, demonstrates a commitment to innovation and brand versatility. The relaunch also allows the company to capitalize on a growing demand for vegan and sustainable food options beyond its core product line.
- Strategic Distribution Model for Capital Efficiency: Insider also highlighted its distribution strategy: “Instead of owning all its manufacturing facilities, though, the company is borrowing a strategy used by big soft-drink makers like Coca-Cola: It wants to make the basic ingredients for Just Egg, then ship them to its partners to create the final product.” This offers some cost advantages for Eat Just and allows it some flexibility with its use of its current capital.
- Intense Competition and Market Volatility: The alternative protein market is highly competitive and experiencing a general slowdown. Eat Just faces significant competition from well-funded plant-based rivals like Beyond Meat and Impossible Foods, as well as from traditional food companies and newer cultivated meat players. Reports from 2025 indicate a decline in retail sales for the plant-based meat sector, which could impact consumer demand for Eat Just's products. This challenging macroeconomic environment and the saturated competitive landscape could make it difficult for Eat Just to secure the future funding it needs for its capital-intensive expansion plans.
- Regulatory and Litigation Risks: Eat Just also faces regulatory risk and litigation risk. As a consumable products business, it faces regulatory scrutiny from several entities including the Food and Drug Administration (FDA). Any issues with approvals on its ingredients, or issues with accurate representation of its products could harm its overall business.
- Vulnerability to Macroeconomic Headwinds: Macroeconomic conditions, including the current inflationary and higher rate environment, could adversely affect Eat Just’s business and operations and its ability to raise capital effectively. These risks could include “changes in monetary policy, shifts in the regulatory or tax regime, and political or civil unrest” that affect factors like prices on its raw materials.
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