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Impossible Foods Stock (IMPF)

Impossible Foods uses a scientific approach to create plant-based alternatives to meat and dairy products.They focus on identifying the key molecules that contribute to the sensory experience of meat consumption. These molecules are then recreated using plant-based ingredients and other nutrients.

Impossible Foods, Inc. develops plant-based substitutes for meat and dairy products. According to the company, it observes animal products at the molecular level, and selects specific proteins and nutrients from greens, seeds, and grains to recreate meats and dairy products. The company's first product is the Impossible Burger, which is made from ingredients including plant-based protein, coconut oil, and heme, among other ingredients. In January 2019, the company unveiled the Impossible Burger 2.0, which swaps out whey protein for soy protein. Impossible Foods makes heme from plants. Currently, the Impossible Burger is not available online but can be found in over 17,000 restaurants and over 150 grocery stores in the U.S., Hong Kong, Macau, and Singapore. In October 2019, the Impossible Burger launched in grocery stores nationwide, becoming the No. 1 item sold at Gelson's in California.

About Impossible Foods Stock

Founded

2011

Headquarters

Redwood City, CA, US

Total Funding

2.4B

Industries

Health Care, Food and Beverage

Impossible Foods, Inc. is the developer of plant-based substitutes for meat and dairy products. The company observes animal products at the molecular level and selects specific proteins and nutrients from greens, seeds, and grains to recreate meats and dairy products. The company's flagship product is the Impossible Burger, which they claim is made from ingredients including plant-based protein, coconut oil, and heme, among other ingredients. Heme is a protein found in animal muscle and is, according to the company, responsible for the characteristic taste and aroma of meat.

The company was incorporated in 2011 and is based in Redwood City, California. Notable investors in Impossible Foods include Temasek, Bill Gates, GV, Khosla Ventures, and Li Ka-Shing.

Investors in Impossible Foods

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Impossible Foods Management

Leadership team at Impossible Foods

Chief Executive Officer

Peter McGuinness

Chief Financial Officer

Elaine Paik

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Impossible Foods Key Facts

• Impossible Foods operates in a rapidly expanding market that has a CAGR of 19.3% between 2022 and 2030 based on Grand View Research’s 2022 report. As consumers focus on adding meat alternatives to their diet, Impossible Foods could be a potential beneficiary of the larger trend. If Impossible Foods is able to maintain or increase its share of the market, it will grow along with the larger industry as well.
• Impossible Foods has multiple avenues for top-line expansion. According to their website, Impossible Foods plans to offer new products down the line, including commercializing additional meat, fish and dairy products around the world in the future. Impossible foods has the opportunity to grow revenue though geographic expansion as well. They currently only operate in United States, Canada, Hong Kong, Macau, Singapore, Australia, New Zealand, and the UAE.
• Their management team is experienced and has ample expertise to further the science behind Impossible Foods’ flagship products. In fact, founder Pat Brown was a professor of biochemistry at Stanford University and current CEO Peter McGuinness has decades of experience in running a consumer staples company and scaling it to grow.

• Based on risks highlighted in Beyond Meat’s 2019 S-1 filing, Impossible Foods has considerable risks related to their industry and brand, “such as, increased competition in the market and new market entrants; harm to their brand or reputation due to real or perceived quality or health issues with their products; and failure to develop and maintain their brand.”
• As Impossible Foods operates in a consumable business, it faces regulatory scrutiny from several entities including the Food and Drug Administration (FDA). According to FoodDive’s article, given that Impossible Foods used genetically modified ingredients in its products, it also faces federal regulations for labeling, such as adding the “Bioengineered” symbol on its products. Any issues with approvals on its ingredients, or issues with accurate representation of its products could harm the overall business. However, please note Impossible Foods has gotten the (FDA)’s approval on its products.
• Litigation risk is another downside that Impossible Foods faces. Since Impossible Foods operates in a highly competitive environment, this risk increases further as concerns around patents, proprietary information and other factors are contested on a larger level.

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