Interior Define Stock

Interior Define is a digitally-native furniture brand, offering the most elevated and customized experience in the middle market.

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About Interior Define Stock

Interior Define (ID) is a pioneering digitally-native and vertically-integrated furniture brand, offering the most compelling and in-depth custom furniture experience in the middle of the market. ID makes customization easy: sofas may be tailored by size, fabric, configuration, leg style, and sit, providing an experience akin to high-end custom brands. Since every sofa (and now beds and dining) is made to order, inventory overhead is all but eliminated, allowing the brand to sell at accessible, middle market prices. This creates a unique customer experience further highlighted by complimentary white glove delivery, a standard 365-day return policy, and high-touch shopping process. Online, customers can view all pieces and custom options in 360 degrees, and order free fabric swatches to explore the product in home. Customers can also use ID's augmented reality (AR) app to view furniture and fabrics in their homes. Though a digitally-native brand, at ID's Guideshop locations, guests can experience firsthand the unique sit and style of each sofa and receive one-on-one consultations with expert team members. ID Guideshop locations can be visited in New York (Soho), Chicago (Lincoln Park), San Francisco (Hayes Valley), Los Angeles (Fairfax, La Brea), Boston (Back Bay), and Austin (Domaine Northside).

Funding History

April 2013$2.2M
August 2014$2.0M
May 2017$8.0M
March 2018$15.0M
January 2022$30.0M


Board Member

Rob Royer

Chief Financial Officer

Bahniman Hazarika

Board Member

Sonia Nagar

Founder and Chairman of the Board

Rob Royer

Board Member

Clint Peterson


Antonio Nieves

Board Member

Andy Dunn

Board Member

Brandon Labrum

VP, Finance & Growth

Andrew Neelon


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