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Roofstock Stock (ROOF)
Investing Marketplace for Single-Family Rental Homes
Roofstock is an online marketplace for investing in leased single-family rental homes. The company provides its clients with research, analytics, and insights to evaluate and purchase independently certified properties at set prices. It enables its investors to treat their real estate investments more like stock portfolios, focusing on asset allocation, rather than researching, and buying vacant homes that need to be repaired and leased. Founded in 2015, Roofstock was founded by Devin Wade, Gary Beasley, Gregor Watson, and Rich Ford. The company is headquartered in Oakland, California.
About Roofstock Stock
Founded
2015
Headquarters
Oakland, CA, US
Total Funding
837M
Industries
Financial Services, Real Estate, Commerce and Shopping
Roofstock develops an online marketplace for investing in leased single-family rental homes. Roofstock also enables property owners to list their rental properties and make them available for investment via the Roofstock marketplace. The company also offers property management services, institutional services, and a free knowledge center.
Founded in 2015, Roofstock was founded by Devin Wade, Gary Beasley, Gregor Watson, and Rich Ford. The company is headquartered in Oakland, California. Notable investors include Bain Capital, Khosla Ventures, and Lightspeed Venture Partners.
Roofstock Press Mentions
Stay in the know about the latest news on Roofstock
Q&A with Landon Cooley, Co-Founder & CEO of Pest Share
citybiz • Sep 24, 2025
Where Are They Now? Looking back at the first class of Tech Trendsetters
housingwire • Sep 04, 2025
Nuvem Expands Leadership Team
citybiz • Aug 21, 2025
Inside the Vacasa Bidding War — The Unfolding Battle
skift • Apr 02, 2025
Landshare RWA Announces Partnership with ForumPay and Roofstock, Facilitating Investments in a $10 Trillion Market
newsbtc • Nov 30, 2024
Investors in Roofstock
Discover investors in Roofstock stock and explore their portfolio companies
Roofstock Management
Leadership team at Roofstock
Chief Executive Officer
Gary Beasley
Chief Technology Officer
Amit Akhouri
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Roofstock Key Facts
- Strategic Merger with Mynd: In May 2024, Roofstock completed a strategic merger with Mynd, a tech-enabled property management company. This merger created a vertically integrated, end-to-end platform for single-family rental (SFR) investors, combining Roofstock's expertise in acquisitions and dispositions with Mynd's proficiency in property management. The combined platform offers a powerful solution that provides investors with comprehensive data, advanced technology, and streamlined services across the entire investment lifecycle.
- Expansion into the Short-Term Rental Market: In a key strategic move, Roofstock launched a new short-term rental management division in May 2025. This was accomplished through an investment in Casago, a premier vacation rental brand. This expansion diversifies Roofstock's product offerings beyond traditional long-term rentals and allows it to capitalize on the high-growth short-term rental market. This pivot provides new revenue streams and strengthens Roofstock's position as a comprehensive platform for various real estate investment strategies.
- Growing Institutional Trust and Transaction Volume: Roofstock continues to be a leader in facilitating large-scale, institutional real estate transactions. In October 2024, the company completed a strategic portfolio sale of nearly 1,700 single-family rental properties, following the sale of an 85-townhome community in August 2024. These dispositions demonstrate Roofstock's ability to execute complex, multi-million dollar deals for large-scale investors. This track record solidifies its reputation as a trusted partner for institutional capital, a critical differentiator in the competitive proptech space.
- Vulnerability to Macroeconomic Headwinds: Roofstock's business model is highly sensitive to the broader economic climate, particularly interest rates and home prices. A report from a financial services firm in August 2025 notes that while single-family rent growth has stabilized, investors still face significant headwinds from capital market uncertainty and rising insurance premiums. Furthermore, the platform's core premise relies on real estate values, which exposes it to a challenging market where high interest rates and home prices are a deterrent for both homebuyers and investors.
- Intense Competition and Market Commoditization: The single-family rental (SFR) market is becoming increasingly crowded with new and established competitors offering similar services. Roofstock faces rivals like Rent to Retirement and crowdfunding platforms like Fundrise and RealtyMogul, which provide alternative investment avenues. This crowded landscape creates pressure on Roofstock to differentiate its product beyond just its marketplace, potentially leading to pricing pressures and challenges in customer acquisition.
Trading Roofstock Stock
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