Huel Stock

Huel provides nutritionally-complete food products.

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About Huel Stock

Huel's mission is to make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment. Huel products contain all essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of "Daily Recommended Amounts" of all 27 essential vitamins and minerals​. Huel is high in protein and fibre, very low in sugar, is low GI and is made from sustainable ingredients (oats, pea protein, brown rice protein, flaxseed, sunflower, coconut, plus a bespoke vitamin and mineral blend). It suits a variety of dietary requirements as it's 100% vegan. Along with the seven variations of the Huel powder (including a gluten-free option), Huel has launched a number of nutritionally complete products, including a convenient Ready-to-drink format available in three flavours, the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack.

Funding History

October 2018$20.0M

Management

Founder

Julian Hearn

Head of Huel EU/US

William Paterson

Non Executive Board Member

Stan Laurent

Head of Engineering

Chris Traverse

CEO

James McMaster

Board Observer

Helena Prokhorenko

Co-Founder & Head of Nutrition

James Collier

Head of Performance Marketing

Josh Caine Goldsmith

Press

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