Curated Stock

Curated humanizes online shopping by connecting customers with passionate experts.

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About Curated Stock

Curated was founded in 2017 with a mission to humanize online shopping. We’ve built a collaborative shopping experience brought to life with a community of passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the right products for their needs so they can enjoy more of what they love. Through our expert community, Curated has created a new type of knowledge-based work that enables people to earn meaningful income related to the activities and products they are passionate about, from anywhere. Backed by Forerunner Ventures, Greylock, and Capital G, the company is growing fast. We currently specialize in outdoor sporting goods including skiing, snowboarding, golf, camping, cycling, fishing equipment with many new verticals coming soon!


Funding History

October 2019$22.0M
October 2019$5.5M
April 2021$39.0M
November 2021$75.0M


General Manager

Alexandra Cerf

General Manager

Alex Crosby


Scott Roberts

CSO & Co-founder

Alex Vauthey

Board of Directors

Kirsten Green

CTO and Cofounder

Annabel Liu

Content Manager

Isabella McWhorter


Mike Derezin

COO and Co-founder

Peter Ombres

Customer Service Operations Manager

Leighann Chin

Board Member

Laela Sturdy

Board Member

David Thacker

CEO & Co-founder

Eduardo Vivas


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