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Color Stock

American Genomic Testing Company



Notable Investors

Shasta Ventures


Burlingame CA, US

Total Funding


About Color Stock

Color is a population health technology company that enables the delivery of advanced healthcare through clinical genetics. The company makes precision health programs accessible, convenient, and cost effective for everyone, serving health systems, employers, research institutions, and individual consumers. Color’s Population Genomics Platform offers modular and end-to-end solutions that enable organizations to effectively build and scale population health programs. Color provides technology, software, and clinical services to help population programs launch and scale quickly. Color’s partners include NorthShore University Health System, the National Institutes of Health (NIH), Ochsner Health System, Verily, Visa, Levi Strauss and Salesforce. By combining innovative technology, specialized laboratory infrastructure, and clinical health services, Color creates complete and effective programs that include: Program strategy, planning, and implementation; Participant outreach and engagement; Participant education and consent about testing and results; Sample (blood or saliva) collection and genetic sequencing; Data management and clinical reporting; HIPAA compliance and data security; Return of results; Clinical services, like genetic counseling and clinical pharmacy; Personalized care routing; and ongoing population health management. Color launched its first product in 2015 and is based in Burlingame, California.


Funding History

April 2015$22.6M
August 2016$50.2M
August 2017$20.0M
August 2017$61.2M


Chief Executive Officer

Othman Laraki


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