Bloom & Wild Stock

Bloom & Wild is an online flower delivery platform developing a modern approach for sending flowers to loved ones.

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About Bloom & Wild Stock

Bloom & Wild, a letterbox flower delivery company, take an online approach to the traditional business of ordering and delivering flowers. It has infused the traditional flower-giving experience with predictive analytics and technology to deliver a fresher, less-traveled bouquet to the people they care most about. Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild aims to become the pan-European market leader in flower and gift delivery. The company continued its expansion into more European markets and added bricks and mortar retail for the UK. By entering into a retail partnership with Sainsbury’s, Bloom & Wild sees an exclusive range of premium bouquets available in selected superstores nationwide.

Funding History

July 2015$2.5M
February 2017$3.8M
September 2018$15.0M
January 2021$75.0M
July 2021$30.0M
July 2021$20.0M


Co-Founder and CEO

Aron Gelbard


Phill Burton


Ben Stanway


Jackson Hull

Board Member

Camilla Dolan

Senior Data Scientist

Matt Jenkins

Chief Innovation Officer

Patrick Hurenkamp

VP Engineering

Stephen Janaway

Board Observer

Martin Mignot


Chris Duty


Leila Zegna


independent - May, 5 2018

8 best letterbox flowers

standard - Jan, 25 2018

The best florists in London

siliconrepublic - Sep, 5 2016

Start-up of the Week: Bloom & Wild

townandcountrymag - Sep, 1 2016

Three of the best flower-delivery services

redonline - Jul, 5 2016

5 florists we love

vogue - May, 31 2016

Best Florists In London

refinery29 - May, 31 2016

7 Ways To Decorate With Flowers

marketingweek - May, 31 2016

Bloom & Wild

chelseainbloom - May, 31 2016

The People’s Champion Award

jigsaw-online - May, 31 2016

Chelsea in Bloom

retail-focus - May, 31 2016

Out & About: Chelsea in Bloom 2016

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