Sign Up Today and Learn More About Alloy Stock
Invest in or calculate the value of your shares in Alloy or other pre-IPO companies through EquityZen's platform.

Alloy Stock (ALLY)
Identity Verification Platform
Alloy is a developer of an identity verification platform used to check frauds and make identity management effective and simple for banks and financial institutions.
About Alloy Stock
Founded
2015
Headquarters
New York, NY, US
Total Funding
211M
Industries
Software, Financial Services, Professional Services
Alloy claims to be a developer of an identity verification platform. Alloy claims it can be used for catching fraud, identity management, managing customer data, and more. Alloy aims to allow customers to solve identity and compliance issues to make better risk and identify decisions.
Alloy was founded in 2015 and is headquartered in New York City, New York. Notable investors include Techstars, Alpha Edison, and Bessemer Venture Partners.
Alloy Press Mentions
Stay in the know about the latest news on Alloy
85% of Americans Fear AI-Powered Scams, and 66% Opt for Banks using AI Protection
prnewswire • Oct 21, 2025
Southeast Tech News From The Week Of October 6-12, 2025
hypepotamus • Oct 10, 2025
Cheque-in: The 4 startups banking $94.4 million in VC this week
startupdaily • Sep 29, 2025
Waymo, Tesla execs back robotics data analytics startup Alloy’s $4.5 million pre-Seed round
startupdaily • Sep 26, 2025
Asia Digest: Makro stores to return to Philippines; Australia's Alloy raises funding
dealstreetasia • Sep 25, 2025
Investors in Alloy
Discover investors in Alloy stock and explore their portfolio companies
Alloy Management
Leadership team at Alloy
Chief Executive Officer
Tommy Nicholas
Chief Financial Officer
Kiran Hebbar

Join now and verify your accreditation status to gain access to:
- Alloy Current Valuation
- Alloy Stock Price
- Alloy Management
- Available deals in Alloy and all other companies with relevant Deal Offering documents
- EquityZen's proprietary data and insights, which may include
- Alloy Cap Table and Funding History by Share Class and Liquidity Preferences
- Alloy Revenue and Financials
- Alloy Highlights
- Alloy Business Model
- Alloy Risk Factors
- Alloy Research Report from SACRA Research
Alloy Key Facts
- Strong and Expanding Market Presence: Alloy has established a significant footprint in the financial industry, serving over 700 clients globally, including well-known financial institutions and fintech companies. The company has demonstrated substantial growth by expanding its services to 40 countries across North America, EMEA, LATAM, and APAC, and has been recognized for its market leadership with listings such as the Forbes "Fintech 50".
- Continuous Innovation in Fraud Prevention Technology: Alloy aims to be at the forefront of identity and fraud prevention, continuously enhancing its platform with advanced technologies. The 2025 launch of "Fraud Attack Radar" an AI and machine learning-powered solution, provides financial institutions with real-time, actionable intelligence to combat fraud. Furthermore, by leveraging Amazon Web Services (AWS), Alloy has increased its identity decisioning capabilities by 400%, allowing for more robust and efficient risk management.
- Strategic Partnerships and Significant Funding Fueling Growth: Alloy has successfully secured significant funding and cultivated a strong ecosystem of strategic partners, which propels its growth and innovation. The company raised an additional $52 million in September 2022, bringing its valuation to $1.55 billion, to accelerate global expansion and address the increasing demand for fraud prevention solutions. Alloy has also expanded its network with 18 new solution partners, including BioCatch and Data Zoo, and has established key channel partnerships with companies like Q2 and Blend to broaden its market reach.
- Significant consolidation in the competitive landscape: The identity verification market is undergoing major consolidation, which increases the scale and capabilities of key rivals. A prime example is the 2024 acquisition of major competitor Onfido by Entrust, a large digital security firm. This type of consolidation creates more formidable competitors with deeper pockets and broader product portfolios, intensifying the pressure on Alloy to maintain its market leadership and differentiation.
- Escalating threat from AI-driven identity fraud: The rapid advancement of generative AI has equipped fraudsters with powerful tools to create highly realistic fake identities, documents, and deepfakes, significantly increasing the complexity of identity verification. This forces Alloy to continuously accelerate its own AI and machine learning development to stay ahead of these evolving threats, potentially requiring substantial R&D investment and carrying the risk that a novel fraud technique could bypass its defenses.
Trading Alloy Stock
How to invest in Alloy stock?
Accredited investors can buy pre-IPO stock in companies like Alloy through EquityZen funds. These investments are made available by existing Alloy shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.
How to sell Alloy stock?
Shareholders can sell their Alloy stock through EquityZen's private company marketplace. EquityZen's network includes over 390K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.
If I invest, how do I exit my investment?
There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.
Why choose EquityZen?
Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 48K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."



