Klarna is one of Europe’s leading providers of payment solutions for e-commerce. Klarna separates buying from paying by allowing buyers to pay for ordered goods after receiving them, providing them with a safe after delivery payment solution. At the same time, Klarna assumes all credit and fraud risk for e-stores so that sellers can rest assured that they will always receive their money. Klarna’s vision is to enable trust and to offer a frictionless buying experience to buyers and sellers across the world.
Klarna’s business model relies on only charging for approved purchases, which means that Klarna always work towards increasing stores’ sales. Klarna, with its millions of customers, is data-driven and a leading company within decision science. Using data that has been gathered through millions of purchases throughout the years, Klarna can create accurate algorithms that enables the highest acceptance rate on the market.
Klarna has been able to take advantage of the benefits of Erlang when developing its services. Erlang has been a key success factor from the start where the symbolic nature of the programming language made it possible to get the first working version up and running in a few months time. Erlang’s ability to leverage multi core technology has also made it possible to scale the system through an exponential growth in transactions with little effort. Klarna has also benefited from the ability to upgrade code in a running Erlang system and the many features for supervision and for building high availability systems.
*Based on Preferred Stock Price, Klarna does not have a stock symbol since it is currently private and is yet to have an IPO.
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