ipsy is a beauty membership platform, most notably known for its subscription box. Consumers create a beauty profile and membership type, monthly or annually, in order to join ipsy - most consumers are added to a waitlist and accepted later, based on the Company's ability to handle increased subscriptions. ipsy began with a subscription box, called "Glam Bag," which contains five sample-size beauty products and ships free within the U.S. for $10 a month. It has recently launched a new subscription option called "Glam Bag Plus," which includes five full-size products at an introductory price of $25 a month. Outside of subscription boxes, ipsy allows consumers to purchase full size products and earn rewards through its commerce page called ipsy Shopper. The Company works with brands like Sunday Riley, Ciate London, Purlisse, Morphe, Tarte Cosmetics, Buxom and others.
ipsy ships to over 3 million subscribers every month. The Company was founded in 2011 by a YouTube creator Michelle Phan. The Company has received over $100mm in growth capital from investors including TPG and Sherpa.
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