
SIMULATE Stock
SIMULATE's mission is to upgrade the world to a positive food system.
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About SIMULATE Stock
SIMULATE is a food technology company whose mission is to accelerate the world's transition to sustainable nutrition. SIMULATE's first product, NUGGS, is a chicken nugget simulation made from proprietary plant-based inputs. The Company's differentiated approach to branding has been lauded by the advertising industry including in AdWeek. The Company currently has four products which can be found in 12,000 stores across the U.S. including 8 of the top 10 retailers in the country (e.g. Walmart, Target, Whole Foods, Kroger). In 2023, SIMULATE plans to launch four new products, two of which will be exclusive to the food service channel.
SIMULATE is headquartered in New York City with an R&D laboratory in San Francisco where the Company's in-house team of food scientists and PhD's are based. In New Jersey, SIMULATE built its own manufacturing facility which features one of the only vertical production lines for high moisture extrusion cooking in the United States. From its New Jersey facility, the Company launched a subsidiary co-manufacturing brand, ETA Lumis Foods, to service B2B customers seeking to add plant-based options to their product catalogs.
Investors
AgFunder
Day One Investment
Giant Ventures
Imaginary Ventures
K2 Global
One97, Spotify, Magic Leap, Devoted Health, MoonPay, Twilio, Starship Technologies, SIMULATE
Lerer Hippeau Ventures
Scopely, Zipline, BuzzFeed, Casper, Glossier, Doctor On Demand, Giphy, NewsCred, Reonomy, Percolate
Marcy Venture Partners
goPuff, StockX, Gemini, MoonPay, K Health, Wyze Labs, Hipcamp, SIMULATE, HUNGRY
Mark VC
McCain Foods
Funding History
January 2019 | $1.2M |
---|---|
January 2019 | $854K |
January 2019 | $4.5M |
May 2021 | $4.4M |
May 2021 | $4.2M |
May 2021 | $3.0M |
May 2021 | $17.5M |
Management
Founder, CEO
Ben Pasternak
Co-founder, COO
Sam Terris
Investor
Greer Tessler
Board of Director
Alexis Ohanian
Investor
Rob Leclerc
Press
tcrn - Sep, 1 2022
SIMULATE targets restaurants with new simulated chicken productsfoodbusinessnews - Feb, 1 2022
Simulate debuts plant-based buffalo wingsfortune - Sep, 13 2021
Why Alexis Ohanian gave a second chance and funding to plant-based meat startup Simulateagfundernews - Jun, 18 2021
Brief: Jay-Z fund backs plant-based NUGGS maker Simulatetrib - Jun, 11 2021
Jay-Z’s Marcy Venture Partners Adds Simulate to Raft of Betsfoodbusinessnews - Jun, 10 2021
Simulate raises $50 million to scale plant-based nuggetsagfundernews - Jun, 9 2021
BREAKING: Plant-based ‘NUGGS’ maker SIMULATE raises $50m from Ohanian fund, McCain Foodsstartupdaily - Jun, 9 2021
Reddit’s co-founder backs $65 million series B into a fake chicken nuggets startup founded by a teen AustralianTechCrunch - Jun, 8 2021
Nuggs creator Simulate raises $50Mfinance - Jun, 8 2021
SIMULATE raises $50M in Series B fundingstartuparound - Jun, 8 2021
Relativity Space launches its valuation to $4.2B with $650M in new funding – TechCrunchfinance - Jun, 8 2021
Faux-Chicken Maker Simulate Is Valued at More Than $250 Millionmorningbrew - Apr, 20 2021
Why Simulate, Maker of Plant-Based 'Nuggs' Nuggets, Entered Three Mass Retailers at Onceaithority - Oct, 27 2020
Ansys and Analytical Graphics, Inc. Sign Definitive Acquisition Agreementagfundernews - Jul, 31 2020
Why we invested in SIMULATEimpactalpha - Jul, 14 2020
Animal-free proteins are growing revenues and raising capitalTechCrunch - Jul, 9 2020
Nuggs rebrands as Simulate with new cash, a new CTO and an expanded line of faux-meat foodswebwire - Mar, 6 2020
Plant-based Chicken Nugget Startup NUGGS Announces Retail Launch and Debut at Expo Westforbes - Mar, 2 2020
Can This 19-Year-Old Tech Whiz Make Nuggets — And An Animal-Free Lifestyle — Go Viral With NUGGS?adweek - Sep, 17 2019
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