SIMULATE's mission is to upgrade the world to a positive food system.

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About SIMULATE Stock

SIMULATE is a food technology company whose mission is to accelerate the world's transition to sustainable nutrition. SIMULATE's first product, NUGGS, is a chicken nugget simulation made from proprietary plant-based inputs. The Company's differentiated approach to branding has been lauded by the advertising industry including in AdWeek. The Company currently has four products which can be found in 12,000 stores across the U.S. including 8 of the top 10 retailers in the country (e.g. Walmart, Target, Whole Foods, Kroger). In 2023, SIMULATE plans to launch four new products, two of which will be exclusive to the food service channel.

SIMULATE is headquartered in New York City with an R&D laboratory in San Francisco where the Company's in-house team of food scientists and PhD's are based. In New Jersey, SIMULATE built its own manufacturing facility which features one of the only vertical production lines for high moisture extrusion cooking in the United States. From its New Jersey facility, the Company launched a subsidiary co-manufacturing brand, ETA Lumis Foods, to service B2B customers seeking to add plant-based options to their product catalogs.


Funding History

January 2019$1.2M
January 2019$854K
January 2019$4.5M
May 2021$4.4M
May 2021$4.2M
May 2021$3.0M
May 2021$17.5M


Founder, CEO

Ben Pasternak

Co-founder, COO

Sam Terris


Greer Tessler

Board of Director

Alexis Ohanian


Rob Leclerc


foodbusinessnews - Feb, 1 2022

Simulate debuts plant-based buffalo wings

TechCrunch - Jun, 8 2021

Nuggs creator Simulate raises $50M

agfundernews - Jul, 31 2020

Why we invested in SIMULATE

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