The Honest Company creates eco-friendly, convenient, and affordable products for babies, beauty, and home. The baby product line is comprised of eco-friendly diapers, training pants, other baby care products (e.g., wipes, shampoo, lotion, etc.) and gifts/accessories including baby arrival gift sets. The beauty product line consists of a number of skin products, including anti-aging products, lotions, and cleansers, as well as make-up and hair products and accessories. The home product line consists of cleaner, laundry and dish care products and accessories. Additional products include organic nutritional supplements and baby food. Customers can order all of these products in convenient bundles that can be customized, personalized, and conveniently shipped whenever needed. In June 2018, the company received a minority investment from private-equity firm L Catterton to help Honest expand its business globally, increase its product supply and fund innovation. Honest was founded by Jessica Alba and Christopher Gavigan in 2012 and is based in Santa Monica, California.
The Honest Company Overview:
Source: The Honest Company YouTube Page
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