ZEFR Stock
Video content management
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About ZEFR Stock
Zefr is a video advertising company that creates targeted video ad placements with it's unique and proprietary technology. With our custom packages, we leverage both technology and human review to selected individual videos, ensuring brands can safely and effectively scale their video ad campaigns. Why the name Zefr? Before Venice became “Silicon Beach” it was the grimy paradise of the 1970's Zephyr skate team. The Z-boys were a group of broken-home-punks that pioneered today’s skate culture. They did more than just push the physical boundaries of the sport—they created the culture that defines Venice today. At Zefr, we embrace the Z-boy’s drive for innovation, performance, and pushing boundaries. Our motto? Go Big. Go Fast.
Investors
First Round Capital
Flexport, AppNexus, Bowery Farming, Goat Group, Blue Apron, SingleStore, DoubleVerify, Clover Health, Fab, Roblox
Institutional Venture Partners
Snap, SoFi, AppDynamics, Compass, Zenefits, Slack, Hopin, Dataminr, Twitter, Domo
MK Capital
Richmond Park Partners
Shasta Ventures
Dollar Shave Club, Tonal, Highspot, Turo, Nextdoor, Color, Lattice, Anaplan, Imperfect Foods, Zuora
US Venture Partners
LivingSocial, Box, Omada Health, GoPro, Zerto, ON24, Quixey, HotelTonight, Xant, ZEFR
Funding History
| November 2009 | $1.4M |
|---|---|
| June 2010 | $150K |
| November 2010 | $3.0M |
| July 2011 | $7.0M |
| August 2012 | $18.5M |
| February 2014 | $30.0M |
| March 2016 | $5.0M |
Management
Co-Founder & Co-CEO
Zach James
Co-Founder and Co-CEO
Richard Raddon
Chief Technology Officer
Oded Noy
Chief Financial Officer
Gabi Loeb
Press
prnewswire - Jul, 31 2023
Zefr + Meta expand AI-powered Brand Suitability Measurement to the Instagram Feed, Additional Languagessocaltech - Mar, 31 2023
Zefr Applies AI To Meta Brand Suitabilitynewswire - Mar, 30 2023
Zefr + Meta Brand Suitability Verification Now Available for Facebook Feed, Powered by AIsocaltech - Nov, 14 2022
Zefr Rolls Out Brand Safety Productsocaltech - Oct, 31 2022
Zefr Launches Brand Safety Tool On YouTubeprnewswire - Jul, 20 2022
Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformationen - Jun, 27 2022
Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertiserssocialmediatoday - Mar, 18 2022
Meta Partners with Zefr to Improve its Advertiser Safety Toolsow - Jan, 25 2022
Zefr promises brand safety on TikTok with new AI offeringprnewswire - Jan, 24 2022
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers, Aligned to GARM Industry Standardsbit - Jan, 24 2022
Zefr Partners With TikTokaithority - Feb, 22 2021
Zefr Appoints Kristi Argyilan to Board of Directorsadexchanger - Dec, 8 2020
Contextual On The Upswing, With GumGum CEO Phil Schraederow - Oct, 22 2020
Zefr Selected as Brand Safety Reporting Partner by YouTubenews - Oct, 14 2020
Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA salespehub - Nov, 20 2019
Vobile buys Zefr’s Rights ID and Channel ID businessesadweek - Oct, 21 2019
How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targetingprnewswire - Jul, 18 2019
Vobile Group Acquires ZEFR Assets, RightsID and ChannelIDmediapost - May, 4 2018
IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skippedvariety - May, 3 2018
Digital Entertainment Impact Report: Execs to Watch in 2018businessinsider - May, 3 2018
'They're racing to forgive and jump back in': Advertisers are falling back in love with YouTubeadweek - May, 3 2018
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumersadweek - May, 3 2018
Balancing Content Environment and Massive Reach Remains Digital Video’s Challengemultichannel - May, 3 2018
OTT Content on YouTube Offers New Ad OpportunityFind Market Research By Abhishek Budholiya (press release) (blog) - Oct, 11 2017
Multichannel Networks Market Expecting Worldwide Growth by 2027StreamingMedia.com - Oct, 4 2017
Facebook Rights Manager Works With Three Third-Party ProvidersAdweek - Oct, 3 2017
FriendMTS, MarkMonitor, Zefr Will Be Integrated With Facebook's Rights ManagerRecode - Sep, 19 2017
Video startups Zefr and Mitu have hired new leadersVariety - Sep, 19 2017
Fox TV Ad-Sales Veteran Toby Byrne Joins Zefr as PresidentThe Drum - Jun, 23 2017
Foursquare, OMD and Zefr on making the client-agency relationship betterMediaPost Communications - May, 3 2017
On YouTube, NBC Rules, New Zefr Study Saysexitround - Feb, 27 2017
This Week in Tech M&A – September 26, 2014adexchanger - Jan, 30 2017
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketerssocaltech - Jan, 6 2017
Reflections on 2016: Rob Freelen, Silicon Valley Bankbuiltinla - Dec, 23 2016
Startup streets: 7 tech startups who call Abbot Kinney homesocaltech - Dec, 17 2016
ZEFR Hires Two For Executive Teamcnbc - Nov, 3 2016
What Kanye West's pro-McDonald's tweet did for the fast-food giantprweb - Nov, 3 2016
Moonlighting Appoints Former Yahoo CEO, Ross Levinsohn, to Advisory Boardbuiltinla - Oct, 26 2016
25 LA-based media companies shaping the future of contentbusinesswire - Aug, 9 2016
IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Todaybusinesswire - Jul, 21 2016
Rocket Fuel Names Advertising and Digital Media Veteran Rick Song as Chief Revenue Officerprweb - Jul, 15 2016
Walmart’s Chad Mitchell to Share Lessons in Building Trust With Reputational Storytelling at PR News’ Big 4 Social Media Summit in San Franciscoadweek - May, 16 2016
Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Togethervariety - Apr, 20 2016
Facebook’s Expanded Anti-Freebooting Push Draws Cautious Thumbs-Up from Video Creatorswsj - Mar, 27 2016
Voters Turn to YouTube to Navigate Election 2016businesswire - Mar, 16 2016
New Study Reveals More Effective Way for Brands to Connect with Consumerscomscore - Mar, 15 2016
comScore Releases October 2014 U.S. Desktop Online Video Rankingssocaltech - Mar, 11 2016
ZEFR Raises $5M Morecomscore - Mar, 7 2016
comScore Releases May 2014 U.S. Online Video Rankingscomscore - Mar, 4 2016
comScore Releases July 2014 U.S. Online Video Rankingscomscore - Mar, 4 2016
comScore Releases April 2014 U.S. Online Video Rankingsadage - Jan, 14 2016
Fullscreen, GroupM Ink Deal to Form Influencer Marketing Programsocaltech - Nov, 26 2015
Travo Takes $2.4M For Business Travel Reservationsbuiltinla - Sep, 29 2015
L.A. tech roundup: Patch of Land raises $23.6M, Reserve to buy Hail, and morestrictlyvc - Sep, 29 2015
StrictlyVC: September 23, 2014socaltech - Sep, 29 2015
ZEFR Names Product Headsocaltech - Sep, 29 2015
Fuisz Media Raises $10Mbuiltinla - Sep, 29 2015
Feel the boardwalk buzz: 5 Venice tech companies hiring with amazing locationsbusinesswire - Sep, 29 2015
DIDiT, Inc. Secures $2 Million in Seed Financing to Create the Digital Platform that Enables Offline Experiencesbusinesswire - Sep, 29 2015
DIDiT, Inc. Secures $2 Million in Seed Financing to Create the Digital Platform that Enables Offline Experiencesinc - Sep, 29 2015
8 Investors to Watch at Collision Conferencesocaltech - Sep, 29 2015
Report: Majority of Snapchat's Audience Are Millenialssocaltech - Sep, 29 2015
ZEFR Links Into SoundCloudbusinesswire - Sep, 29 2015
InsightSquared Names Jonathan Tushman Vice President of Engineeringbusinesswire - Sep, 29 2015
InsightSquared Names Jonathan Tushman Vice President of Engineeringsocaltech - Sep, 29 2015
Shasta's Flynn Gets Promotion After String Of Silicon Beach Investmentsfinsmes - Sep, 29 2015
ZEFR Raises $30Msearchenginewatch - Sep, 29 2015
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spotsearchenginewatch - Sep, 29 2015
Video Ad Views Have More Than Doubled Since Last Yearsearchenginewatch - Sep, 29 2015
Make Way for YouTube Partner Channels in Online Video Rankingssearchenginewatch - Sep, 29 2015
AOL Races Past Google to Becomes Top U.S. Video Ad Propertysearchenginewatch - Sep, 29 2015
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewerssearchenginewatch - Sep, 29 2015
48 Billion Video Views, 19.6 Billion Ad Views in Julysearchenginewatch - Sep, 29 2015
Video Ad Views Reach Another All-Time High: 13.2 Billion in Aprilsiliconindia - Sep, 1 2015
Online Video Piracy: Facebook Adds Tool to Detect Unauthorised Video Postingstech - Aug, 31 2015
New Facebook tool will detect unauthorised video posts – Tech2siliconindia - Aug, 31 2015
Online Video Piracy: Facebook Adds Tool to Detect Unauthorised Video Postingsblogs - Aug, 28 2015
Facebook Introduces New Tools to Crack Down on Video Copyright Violationsfastcompany - Aug, 5 2015
How YouTube Became the New Food Networkfinsmes - Jun, 23 2015
FinSMEs | DIDiT Raises $2M in Seed Fundinggeekwire - May, 22 2015
Late Night wars on YouTube: Jimmy Fallon's official site rules, but David Letterman is tops with fans - GeekWireTechCrunch - May, 19 2015
How ZEFR Brings Content ID To Content Creators, Media Companies… And Now BrandsTechCrunch - May, 19 2015
ZEFR Is Selling MovieClips To Comcast’s FandangoTechCrunch - May, 19 2015
YouTube Network Fullscreen Launches Channel+ To Boost Audiences For Brands And AdvertisersTechCrunch - May, 19 2015
How YouTube Network Big Frame Focuses On Big Stars With Four Vertical Brandsventurebeat - Feb, 18 2015
Free, un-ballroom conference gives an inside look at 60 of L.A.’s most innovative companiesTechCrunch - Feb, 5 2015
These Utah College Students Have Millions Of Dollars To Invest In Your Startupsocaltech - Dec, 18 2014
Announcing the 2014 socalTECH 50: Southern California's Ones To Watch | socalTECH.comTechCrunch - Sep, 23 2014
ZEFR Has Acquired Social Advertising Startup Engodo | TechCrunchbuiltinla - Jul, 11 2014
ZEFR raises $30 million to help brands make money on YouTubeTechCrunch - Feb, 26 2014
ZEFR Raises $30 Million From IVP To Help Networks And Brands Monitor And Monetize Videos Online | TechCrunchTechCrunch - Jul, 26 2013
Get Ready For TechCrunch TV's Tour Of The New Hollywood, Starting Next WeekTechCrunch - Jul, 15 2013
The Art And Science Of YouTube NetworksTechCrunch - Jun, 14 2013
ZEFR Launches BrandID To Give Advanced YouTube Analytics And Tools To BrandsTechCrunch - Apr, 26 2013
As It Focuses On Content ID And Monetization, ZEFR Signs UMG, Sony Music, Ultra Music, And NASCARTechCrunch - Oct, 4 2012
ZEFR Hires Former Dailymotion Exec To Expand Internationally, Also Nabs Some BetterWorks EngineersTechCrunch - Oct, 4 2011
AnyClip Brings Thousands Of Full Films, Movie Clips To DailymotionTechCrunch - Jun, 9 2011
MovieClips Raises $7M To Curate And Mashup Scenes From MoviesTechCrunch - Nov, 9 2010
Movieclips Nabs $3 Million To Catalogue And Mashup Scenes From MoviesTechCrunch - May, 28 2010
The Complete Guide To TechCrunch DisruptTechCrunch - May, 26 2010
Survival Of The Fittest: The Startups That Made The Second Round At #TCDisruptTechCrunch - May, 26 2010
The TechCrunch Disrupt Final Five: Betterment, MOVIECLIPS, Publish2, Soluto And UJAMTechCrunch - May, 25 2010
Movieclips Wants To Drink Other Movie Clips Sites’ Milkshake With MashupsTechCrunch - May, 24 2010
The List Of Startups Launching At TechCrunch DisruptTechCrunch - Mar, 16 2010
TC50 Movie Search Startup AnyClip Launches, Without Many ClipsEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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