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Vercel Stock (VERC)
Vercel claims to streamline web development. Their platform helps developers to build, test, deploy, and iterate on web applications – all in one place. From single developers to large teams, Vercel aims to simplify the entire development workflow.
Vercel is a developer of a cloud-based workflow platform.
About Vercel Stock
Founded
2015
Headquarters
Walnut, CA, US
Total Funding
313M
Industries
Software, Artificial Intelligence, Data and Analytics
Vercel is a cloud-based platform that enables developers to build, preview, collaborate, and deploy dynamic user-facing website applications. Vercel also helps build the infrastructure to empower many developers to build these web applications from the ground up with ease of use. The company’s vision is to become “an end-to-end platform where all software development on the web happens, from idea to production through getting your analytics on what to improve next, to the next idea.
Vercel was founded in 2015 by Guillermo Rauch and is headquartered in San Francisco, California. Notable investors include GGV Capital, Bedrock Capital, and Accel.Â
Vercel Press Mentions
Stay in the know about the latest news on Vercel
From Zero to Meme Hero: How I Built an AI-Powered Meme Generator in React
dzone • Apr 03, 2025
Researchers Find Next.js Middleware Vulnerability
thenewstack • Mar 29, 2025
Critical security flaw in Next.js could spell big trouble for JavaScript users
techradar • Mar 26, 2025
Authorization potentially bypassed with critical Next.js bug
scworld • Mar 26, 2025
Researchers say a Next.js flaw that existed for several years could've allowed hackers to bypass middleware-based authentication; Vercel patched it on March 18 (Matt Kapko/CyberScoop)
techmeme • Mar 26, 2025
Investors in Vercel
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Vercel Management
Leadership team at Vercel
Chief Executive Officer
Guillermo Rauch
Chief Technology Officer
Malte Ubl
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Vercel Key Facts
- Vercel's leadership team appears to be committed to advancing the company's growth within the cloud platform and frontend development market. In March 2025, Vercel appointed Jeanne DeWitt Grosser, former Chief Business Officer at Stripe, as Vercel's Chief Operating Officer which comes at a pivotal time in Vercel's growth. As quoted by Fortune, "Grosser wants to see Vercel scale from here, turning the app into a fully enterprise-ready tool and transforming the company into a predictably efficient growth machine." With Grosser's valuable expertise at one of the highest valued private companies, she is a valuable asset to Vercel and could help drive the company's strategic initiatives and its growth.
- Vercel has announced that it expanded its AI capabilities with the launch of its v0 product in 2023 which the company calls Generative UI. The product claims to make website creation as simple as describing your ideas. After its launch, the interest in v0 surged with 100,000 people registering for the waitlist in just three weeks. The company believes v0 is a significant step in web development, even amongst people with no coding experience. Vercel's early success with this product helps position the company at the forefront of integrating AI models and services into web applications.
- Vercel has achieved substantial funding, raising $250 million in May 2024 which brought the company's valuation to $3.25 billion. The round was led by Accel with participation from existing investors including Bedrock, Tiger Global, 8VC, and others. Vercel hopes to develop new AI products with this funding as well as enhance its security products. Vercel not only has strong investor backing, but also generated $100 million in annual revenue and reports that more than one million developers using its Next.js open-source framework technology monthly. Vercel is therefore well positioned for its next stage of growth as the company aims to continue expanding its influence in the web development sector and focusing on improving e-commerce sites and media platforms.
- Vercel is reliant on Anthropic's LLM as it switched its lead coding model from OpenAI’s GPT to Anthropic’s Claude after evaluating the models’ performance on key coding tasks. The company further stated that “A significant chunk of our pipeline is powered by Anthropic Sonnet.” In addition, Vercel is not the only company that has access to Anthropic's Claude, which is available to a growing number of competing startups. This not only means that Vercel is reliant on another company for its proprietary model but it also makes it difficult for Vercel to differentiate itself amongst its peers. Developing a proprietary model could be a step in this process but it poses its own challenges, including funding.
- The cloud platform industry is highly competitive, with numerous providers offering similar services. Vercel also faces intense competition in the Platform-as-a-Service (PaaS) market from companies like Netlify. As both Vercel and Netlify continue to evolve their platforms, Vercel must differentiate itself and demonstrate a clear path to profitability to maintain its competitive position.
- Vercel has benefitted from the growth of Next JS and React, two crucial programming languages for front-end development. The growth of Vercel is therefore dependent on the growth of the React and Next.js framework. If developers were to favor a simpler alternative to Next.js it could impact Vercel negatively.
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