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True Fit Stock

Footwear & Apparel Discovery Platform

About True Fit Stock

True Fit is a footwear and apparel discovery platform. Its Genome™ is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections for each consumer, and its True Insight™ platform provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and e-commerce, and is backed by top investors.

Funding History

April 2011$2.5M
July 2011$4.4M
June 2014$10.6M
July 2016$25.0M
January 2018$55.0M


Chief Executive Officer

William Adler

Chief Financial Officer

Chuck Badavas


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