True Fit Stock

Footwear and Apparel Discovery Platform

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Notable Investors

Guggenheim Partners


Boston MA, US

Total Funding


About True Fit Stock

True Fit is a footwear and apparel discovery platform offering solutions for both shoppers and retailers. Shoppers can use True Fit to receive personalized fit ratings and size recommendations for retailers and brands. Retailers can use True Fit to curate personalized collections for individual consumers and receive data insights for marketing, merchandising, and product development. True Fit claims its platform is driven by the apparel and footwear industry's largest dataset, the "Fashion Genome." True Fit claims to be used by over 89 million active users and works with retailers including Macy’s, Bloomingdales, J. Crew, Madewell, Asics, Gap, Banana Republic, Old Navy, Athleta, Land’s End, Kate Spade, Under Armour, Boden, Eddie Bauer, Pac Sun, UGG, Ralph Lauren, and Carhartt.

True Fit was founded in 2010 and is headquartered in Boston, MA. Notable investors include Founder Collective, Georgian Partners, Signal Peak Ventures, Jump Capital, and Intel Capital.


Funding History

April 2011$2.5M
July 2011$4.4M
June 2014$14.6M
June 2014$10.6M
July 2016$25.0M
January 2018$55.0M
December 2021$15.0M
December 2021$30.0M


Chief Executive Officer

William Adler

Chief Technology Officer

Raj Chandrasekaran


blog - Jun, 27 2014

True Fit Blog

truefit - Jun, 27 2014

True Fit News

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