
Trax Stock
Trax provides in-store execution tools, market measurement services, and data science solutions for retail.
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About Trax Stock
Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.
Funding History
June 2011 | $1.1M |
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August 2013 | $6.6M |
February 2014 | $15.7M |
December 2014 | $15.0M |
June 2016 | $40.0M |
February 2017 | $19.5M |
June 2017 | $64.0M |
July 2018 | $125M |
July 2019 | $100M |
April 2021 | $640M |
Management
CEO
Joel Bar-El
CTO
Yair Adato
CFO
Frank Jordan
CCO
Dror Feldheim
CMO & Head of Strategy
Dor Sela
VP Technology, Retail Solutions
Antonin Bertin
EVP, Head of Retailer Solutions
Mark Cook
SVP, Commercial Retail Solutions
Roy Moussa
Chief Executive Officer
Justin Behar
CFO
Mark Schwartz
Chief Revenue Officer
Anil (Bob) Kothari
Managing Director
Karine Eloy
CTO
Youval Bronicki
SVP, Business Transformation
Nathalie Benzing
Director of Corporate Development
Delen Wong
Data Science Team Lead
Ran Taig
Managing Director
David Gottlieb
Chief Operations Officer
Daniel Cohen
VP, Strategic Alliances
John Mecklenburg
Press
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Some data provided by Crunchbase