Trax Stock

Trax provides in-store execution tools, market measurement services, and data science solutions for retail.

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About Trax Stock

Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

Funding History

June 2011$1.1M
August 2013$6.6M
February 2014$15.7M
December 2014$15.0M
June 2016$40.0M
February 2017$19.5M
June 2017$64.0M
July 2018$125M
July 2019$100M
April 2021$640M



Joel Bar-El


Yair Adato


Frank Jordan


Dror Feldheim

CMO & Head of Strategy

Dor Sela

VP Technology, Retail Solutions

Antonin Bertin

EVP, Head of Retailer Solutions

Mark Cook

SVP, Commercial Retail Solutions

Roy Moussa

Chief Executive Officer

Justin Behar


Mark Schwartz

Chief Revenue Officer

Anil (Bob) Kothari

Managing Director

Karine Eloy


Youval Bronicki

SVP, Business Transformation

Nathalie Benzing

Director of Corporate Development

Delen Wong

Data Science Team Lead

Ran Taig

Managing Director

David Gottlieb

Chief Operations Officer

Daniel Cohen

VP, Strategic Alliances

John Mecklenburg


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