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Trax Stock

Trax provides in-store execution tools, market measurement services, and data science solutions for retail.

About Trax Stock

Founded

2010

Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

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Accredited investors can buy pre-IPO stock in companies like Trax through EquityZen funds. These investments are made available by existing Trax shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.

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There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.

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