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About Strava Stock
Founded
2009
Headquarters
San Francisco, CA, US
Total Funding
70.5M
Industries
Software, Sports, Mobile
Strava is a social network and mobile app that aims to connect athletes of a wide variety of sports and fitness activities. Athletes primarily use the app to track and analyze their workouts via GPS data. The app allows users to compare their timing data against that of other athletes who have completed the same routes. Users are additionally given the flexibility to explore routes and paths taken by other athletes or join sporting clubs in their cities.
Strava was founded in 2009 and is headquartered in San Francisco, California with additional offices in Denver, Hanover, and the United Kingdom.
Source:Â Strava
Strava Press Mentions
Stay in the know about the latest news on Strava
Popular apps request excessive access to user data, raising privacy alarms
timeskuwait • Jul 22, 2025
Strava Fitness App Revealed Locations of Swedish Leaders
nytimes • Jul 11, 2025
Swedish PM’s security jeopardised by bodyguards’ fitness app data
euractiv • Jul 08, 2025
Fitness types can now have Strava and Runna as a single subscription
stuff • Jul 04, 2025
The unbearable obviousness of AI fitness summaries
theverge • Jun 29, 2025
Investors in Strava
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Strava Management
Leadership team at Strava
Chief Executive Officer
Michael Horvath
Chief Financial Officer
Lily Yang
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Strava Key Facts
- Profitability Milestone and Global Athlete Community Growth: Strava's market position has strengthened with a new $2.2 billion valuation following a successful funding round in mid-2025, demonstrating sustained investor confidence even as overall fitness app funding trends downward. The company’s user base exceeded 150 million globally, and it is on pace to reach $500 million in annual recurring revenue according to recent executive statements.
- Strategic Acquisitions: Strategic acquisitions of AI-driven training platforms (Runna and The Breakaway in 2025) have expanded Strava’s product ecosystem, broadening its appeal to both runners and cyclists and enhancing its position as the platform of choice for serious endurance athletes. These integrations are expected to improve personalized and AI-powered training features, reinforcing differentiation from more general fitness platforms.
- User Growth and High Engagement: User growth remains robust, with more than 50% new user growth reported in 2024 and continued high engagement among professional and enthusiast communities. Strava’s core audience loyalty, competitive features, and commitment to platform agnosticism (no hardware lock-in) underpin strong global brand equity and help sustain leadership in the digital fitness sector.Â
- Operational Restructuring and Leadership Changes: In late 2022, Strava conducted layoffs impacting approximately 15% of its workforce or around 38 employees. Additionally, Michael Horvath announced on the company's blog that he would be stepping down from the position of CEO. A leadership transition introduces a period of potential strategic uncertainty. This change, occurring in conjunction with layoffs and a pivot toward profitability, places pressure on the new CEO to successfully navigate a complex competitive landscape while defining a new strategic direction, creating a potential near-term risk to operational stability and long-term product vision.
- Privacy Concerns and Controversies: Strava’s persistent data privacy controversies, including the “Stravaleaks” incident and multiple industry reports through 2024 and 2025, continue to reveal the potential exposure of sensitive locations, including military bases and private addresses. Such repeated incidents underscore that Strava’s model of collecting and sharing location data remains a core operational risk, with broader implications for regulatory scrutiny and reputational harm.
- Pricing Strategy and Risk to Subscriber Base: Strava implemented a significant and, for many users, confusing price increase for its premium subscription in early 2023, nearly doubling the annual cost in some markets. The change was met with considerable backlash from its user community, creating a direct competitive threat. This pricing action risks alienating long-time users and increasing subscriber churn, potentially pushing both new and existing customers toward a growing number of less expensive or free alternatives offered by competitors like Garmin, Apple, and others.
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