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Deserve Stock

Fair Credit Products



Notable Investors

Alumni Ventures Group


Menlo Park CA, US

Total Funding


About Deserve Stock

At Deserve, they are committed to providing deserving but underserved people access to fair credit. When it comes to credit, most young people are caught in a catch-22: you don’t qualify for the credit because you lack a credit history, and to build a credit history you first need to get credit. Deserve is different. Where traditional lenders see risk, Deserve sees the potential. Instead of just looking at credit history, they measure each applicant’s credit potential by looking at factors such as education, current financial health, and future employability and earnings potential. Their compliance framework has been developed in kind to meet the most stringent requirements set forth by the law, using enhanced identity verification and consistent lending practices to ensure the utmost security and safety. The entire process, from sign up through approval to account management, is simple and frictionless. Ultimately, they believe credit and lending should be a win-win-win. Helping their customers be successful with credit and become financially independent is good for them, their business, and society, overall.


Funding History

December 2014$1.0M
June 2015$7.1M
October 2017$12.0M
April 2018$50.0M
August 2018$17.0M
November 2019$50.0M
February 2020$100M


Chief Executive Officer

Kalpesh Kapadia

Other Companies

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