Deserve Stock

Fair Credit Products

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Notable Investors

Sallie Mae


Palo Alto CA, US

Total Funding


About Deserve Stock

At Deserve, they are committed to providing deserving but underserved people access to fair credit. When it comes to credit, most young people are caught in a catch-22: you don’t qualify for the credit because you lack a credit history, and to build a credit history you first need to get credit. Deserve is different. Where traditional lenders see risk, Deserve sees the potential. Instead of just looking at credit history, they measure each applicant’s credit potential by looking at factors such as education, current financial health, and future employability and earnings potential. Their compliance framework has been developed in kind to meet the most stringent requirements set forth by the law, using enhanced identity verification and consistent lending practices to ensure the utmost security and safety. The entire process, from sign up through approval to account management, is simple and frictionless. Ultimately, they believe credit and lending should be a win-win-win. Helping their customers be successful with credit and become financially independent is good for them, their business, and society, overall.


205 Capital


Strawberry Creek Ventures

Accolade, Deserve, Veem, what3words

Spike Ventures

Jeeves, Accolade, Deserve

Castor Ventures

Groq, Humatics, Deserve, Coda

SparkLabs Global Ventures

Andela, Deserve

Funding History

July 2016$8.3M
July 2016$19.8M
July 2018$23.6M
September 2019$50.0M
May 2021$8.0M
May 2021$42.0M


Chief Executive Officer

Kalpesh Kapadia

Chief Financial Officer

Sweta Sarnot

Chief Technology Officer

Rajan Annadurai


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