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Primer Stock

Primer provides payment infrastructure designed to help businesses manage and optimize payment operations through a single platform.

About Primer Stock

Founded

2020

Industries

Software, Artificial Intelligence, Data and Analytics

Primer is a financial technology company that provides payment infrastructure designed to help businesses manage and optimize payment operations through a single platform. The company enables merchants to connect with multiple payment service providers, fraud prevention tools, digital wallets, and other commerce-related services without building separate integrations for each one. Its platform includes tools for payment routing, transaction monitoring, reconciliation, and workflow automation, allowing businesses to manage different stages of the payment lifecycle in one system. Primer also supports international payment operations by helping companies handle multiple currencies, regional payment methods, and provider integrations across markets. The company works with businesses in industries such as retail, travel, fintech, marketplaces, and digital services to simplify the management of complex payment ecosystems.

Primer Management

Leadership team at Primer

Investor

Anthony Danon

CTO

Alex Mallet

Locked Features

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  • Primer Current Valuation
  • Primer Stock Price
  • Primer Management
  • Available deals in Primer and all other companies with relevant Deal Offering documents
  • EquityZen's proprietary data and insights, which may include
    • Primer Cap Table and Funding History by Share Class and Liquidity Preferences
    • Primer Revenue and Financials
    • Primer Highlights
    • Primer Business Model
    • Primer Risk Factors
  • Primer Research Report from SACRA Research
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Trading Primer Stock

How to invest in Primer stock?

Accredited investors can buy pre-IPO stock in companies like Primer through EquityZen funds. These investments are made available by existing Primer shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process for buying Pre-IPO Shares.

How to sell Primer stock?

Shareholders can sell their Primer stock through EquityZen's private company marketplace. EquityZen's network includes over 460K accredited investors interested in buying private company stock. Learn more about the Shareholder liquidity process.

If I invest, how do I exit my investment?

There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. See more information on Express Deals and pre-IPO exit information.

Why choose EquityZen?

Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 54K private placements completed across 500+ companies, EquityZen leads the way in delivering "Private Markets for the Public."

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