Global women’s lifestyle brand

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Notable Investors

Sequoia Capital


San Francisco CA, US

Total Funding


About POPSUGAR Stock

PopSugar delivers updates, trends, and tips in entertainment, fashion, parenting, fitness and food, and shopping. It also offers original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews targeting women aged 18-40.

This global commerce, original content, and technology company acts as the intersection of content and commerce. The company enables brands to reach their consumers by creating branded content, custom solutions, and exclusive content in various formats, including display, video, mobile, and offline experiences.

PopSugar was launched by Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz, Lisa Sugar, and Brian Sugar in April 2006 and is based in San Francisco, California, United States. The company is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco.


Funding History

October 2006$5.0M
June 2007$10.0M
June 2009$16.0M
April 2011$15.0M


Co-Founder & Chief Executive Officer

Brian Sugar

Co-Founder & President

Lisa Sugar

Chief Operating Officer & Chief Financial Officer

Sean Macnew

Chief Revenue Officer

Geoff Schiller


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