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Global women’s lifestyle brand

About POPSUGAR Stock




San Francisco, CA, US

Notable Investor

Sequoia Capital

Total Funding


PopSugar delivers updates, trends, and tips in entertainment, fashion, parenting, fitness and food, and shopping. It also offers original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews targeting women aged 18-40.

This global commerce, original content, and technology company acts as the intersection of content and commerce. The company enables brands to reach their consumers by creating branded content, custom solutions, and exclusive content in various formats, including display, video, mobile, and offline experiences.

PopSugar was launched by Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz, Lisa Sugar, and Brian Sugar in April 2006 and is based in San Francisco, California, United States. The company is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco.

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POPSUGAR Management

Leadership team at POPSUGAR

Co-Founder & Chief Executive Officer

Brian Sugar

Co-Founder & President

Lisa Sugar

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