POPSUGAR Stock
Global women’s lifestyle brand
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About POPSUGAR Stock
PopSugar delivers updates, trends, and tips in entertainment, fashion, parenting, fitness and food, and shopping. It also offers original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews targeting women aged 18-40.
This global commerce, original content, and technology company acts as the intersection of content and commerce. The company enables brands to reach their consumers by creating branded content, custom solutions, and exclusive content in various formats, including display, video, mobile, and offline experiences.
PopSugar was launched by Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz, Lisa Sugar, and Brian Sugar in April 2006 and is based in San Francisco, California, United States. The company is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco.
Investors
Funding History
| October 2006 | $5.0M |
|---|---|
| June 2007 | $10.0M |
| June 2009 | $16.0M |
| April 2011 | $15.0M |
Management
Co-Founder & Chief Executive Officer
Brian Sugar
Co-Founder & President
Lisa Sugar
Chief Operating Officer & Chief Financial Officer
Sean Macnew
Chief Revenue Officer
Geoff Schiller
Press
Forbes - Nov, 15 2019
Why PopSugar Is Doubling Down On Experiential With Its Sugar Chalet Shopping ActivationTechCrunch - Oct, 7 2019
Group Nine acquires PopSugarWall Streets Journal - Oct, 3 2019
Health and Beauty Chains Work Ad Sales Into Their Regimensprnewswire - Aug, 26 2019
POPSUGAR Launches Inaugural 'Power Your Pretty' Beauty Awardsdigiday - Aug, 20 2019
PopSugar’s pivot to paid is a marketplace for workout tutorialsadexchanger - Jul, 31 2019
The #Adulting Digital Media Brand: PopSugar After One Year Of Profitabilitydigiday - Jul, 3 2019
How PopSugar built an Instagram tool that helps retailers with their e-commercedigiday - Apr, 26 2019
How PopSugar plans to expand its UK businessadweek - Sep, 24 2018
Can’t Decide What to Watch? PopSugar Just Released an App to HelpBusiness wire - May, 21 2018
Kohl’s Expands Millennial Brand Portfolio through an Apparel Collection with POPSUGARprnewswire - Apr, 16 2018
POPSUGAR Launches POPSUGAR Play/Groundprnewswire - Mar, 7 2018
FTD and POPSUGAR to Host #PetalsForProgress Flower Market in Celebration of International Women's Day on March 8Chron - Feb, 27 2018
Up Mountain Switchel Featured as a Top Trend for 2018 by Forbes and POPSUGAREquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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