Novidea Stock

Novidea is an insurance distribution platform that builds on salesforce for insurance brokers, MGAs, and cover holders.

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About Novidea Stock

Novidea is the creator of the only born-in-the-cloud, data-driven insurance platform that enables brokers, agents, and MGAs to modernize and manage the customer insurance journey end-to-end and drive growth across the entire insurance distribution lifecycle. The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides a complete ecosystem spanning every aspect of an insurance business. The platform’s technology provides a 360-degree view of the customer and all stakeholders, enabling full integration between customer-facing policy transactions and the middle and back office. Brokers, agencies, and MGAs extract more value from their customer and policy data with actionable intelligence from any device, anywhere. Novidea turns data into insight at the point of need, enabling better-informed decisions and delivering greater customer value through products and services tailored to individual needs. Novidea supports more than 100 customers, including agents, brokers, MGAs, and the London market across 22 countries.

Funding History

November 2020$15.0M
May 2021$15.0M
May 2023$50.0M



Yaniv Ben-Arie

Chief Marketing Officer

Julie Shafiki


Arale Cohen

Chief Technology Officer

Erez Nissim

Co-Founder & Vice President, Product

Sharon Volk

VP or R&D

Ron Koren

Chief Customer Officer

Yaniv Cohen

Co-Founder & CEO

Roi Agababa

Board Member

Assaf Harel

Board Director

Shiran Shalev

SVP and GM, US Markets

Eric Ayala

VP of Global Sales

Yosef Kaplan


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