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NextRoll Stock (NEXO)
Marketing & Data Technology
NextRoll Inc. is a marketing and data technology company with a mission to accelerate growth for companies, big and small. NextRoll's proprietary data and machine learning powers data-driven marketing for over 37,000 customers. NextRoll aims to empower growth through two business units: AdRoll, a growth platform for DTC companies and RollWorks, an account-based platform for ambitious B2B companies. NextRoll Inc. is headquartered in San Francisco, CA with additional offices in Boston, Chicago, Dublin, New York, Salt Lake City and Sydney. Notable investors in NextRoll include Foundation Capital, IVP, and Merus Capital.
About NextRoll Stock
Founded
2007
Headquarters
San Francisco, CA, US
Total Funding
90.5M
Industries
Software, Data and Analytics, Advertising
NextRoll operates two marketing technology businesses, AdRoll and Rollworks. Adroll develops a digital marketing platform for e-commerce businesses targeting consumers. RollWorks develops an account-based marketing platform for business-to-business marketing and sales. RollWorks claims its platform offers solutions for identification, engagement, and measurement. RollWorks customers include Dialpad, NS1, Pitchbook, Snowflake, and more.
NextRoll was founded in 2007 and is headquartered in San Francisco, CA. Notable investors include Accel Partners and Institutional Venture Partners.
NextRoll Press Mentions
Stay in the know about the latest news on NextRoll
AdRoll Unifies Under One Brand, Empowering Marketers With an AI-Powered Connected Advertising Platform
globenewswire • Aug 27, 2025
NYC Sales Leaders Share How to Break Into Sales Management
builtinnyc • Mar 19, 2025
RollWorks Recognized as Market Leader in Lead Generation Automation by Research In Action
prnewswire • Mar 13, 2025
Comic: Ad Tech Charcuterie
adexchanger • Mar 02, 2025
Looking to Succeed in Product Management? Know What Experience You Can Offer
builtinsf • Jan 08, 2025
Investors in NextRoll
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NextRoll Management
Leadership team at NextRoll
Chief Executive Officer
Roli Saxena
Chief Financial Officer
Sue Choe
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NextRoll Key Facts
- Brand Recognition in Industry Leadership: NextRoll maintains a strong, dual-pronged market presence with its two distinct business units, AdRoll (for D2C brands) and RollWorks (for B2B). The company's ability to cater to both markets allows for diversified revenue streams and a broader customer base, making it more resilient to fluctuations in a single sector. Additionally, NextRoll has demonstrated strong brand recognition and industry leadership as its business unit RollWorks was recently named a Visionary in the Gartner 2024 Magic Quadrant for Account-Based Marketing Platforms and also won “Best Account-Based Marketing Solution” in the 2024 MarTech Breakthrough Awards. These honors reflect innovation and growing impact in the B2B marketing sector.
- Strategic Investments: Strategic investments in privacy-centric advertising, such as the January 2025 partnership with Audigent to launch audience activation solutions within Google’s Privacy Sandbox, position NextRoll at the forefront of adapting to a cookieless future. This enhances the company’s ability to attract and retain marketers seeking compliant targeting as digital ad regulations shift.
- Talent Acquisition: The company has demonstrated a commitment to being a "Great Place to Work," earning certification in the U.S., Ireland, and Australia in 2024. This recognition, along with the company's focus on diversity, equity, and inclusion, helps NextRoll attract and retain top talent in a competitive labor market. A positive company culture and strong talent pool can foster innovation, improve operational performance, and enhance the overall brand reputation, creating a favorable market position for the company.
- Regulatory and Technological Risk: NextRoll faces heightened regulatory and technological risk as digital advertising shifts away from third-party cookies. While the company has partnered with Audigent to enable privacy-forward audience activation within Google's Privacy Sandbox in January 2025, the broader industry move to cookieless targeting and increased regulatory uncertainty around data privacy pose ongoing challenges for maintaining advertising effectiveness and compliance.
- Competitive Environment: Intensifying competition in both the direct-to-consumer (AdRoll) and B2B (RollWorks) martech segments has grown as established giants and nimble startups invest aggressively in AI-driven targeting, automation, and analytics. NextRoll’s market position could be pressured if rivals outpace it in product innovation or adapt faster to privacy-driven advertising models.
- Macroeconomic Environment: Macroeconomic headwinds, including marketing budget constraints amid a cautious B2B and eCommerce spending environment, may limit customer acquisition and retention. While NextRoll continues to invest in platform capabilities, reduced client spend across sectors could negatively impact short-term revenue growth and operational performance.
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