We use cookies to improve the performance of our site and optimize it for our users. Customize Cookie Preferences

Sign Up Today and Learn More About NextRoll Stock

Invest in or calculate the value of your shares in NextRoll or other pre-IPO companies through EquityZen's platform.

Get Started

NextRoll Stock (NEXO)

Marketing & Data Technology

NextRoll Inc. is a marketing and data technology company with a mission to accelerate growth for companies, big and small. NextRoll's proprietary data and machine learning powers data-driven marketing for over 37,000 customers. NextRoll aims to empower growth through two business units: AdRoll, a growth platform for DTC companies and RollWorks, an account-based platform for ambitious B2B companies. NextRoll Inc. is headquartered in San Francisco, CA with additional offices in Boston, Chicago, Dublin, New York, Salt Lake City and Sydney. Notable investors in NextRoll include Foundation Capital, IVP, and Merus Capital.

About NextRoll Stock

Founded

2007

Headquarters

San Francisco, CA, US

Total Funding

90.5M

Industries

Software, Data and Analytics, Advertising

NextRoll operates two marketing technology businesses, AdRoll and Rollworks. Adroll develops a digital marketing platform for e-commerce businesses targeting consumers. RollWorks develops an account-based marketing platform for business-to-business marketing and sales. RollWorks claims its platform offers solutions for identification, engagement, and measurement. RollWorks customers include Dialpad, NS1, Pitchbook, Snowflake, and more.

NextRoll was founded in 2007 and is headquartered in San Francisco, CA. Notable investors include Accel Partners and Institutional Venture Partners.

Investors in NextRoll

Discover investors in NextRoll stock and explore their portfolio companies

NextRoll Management

Leadership team at NextRoll

Chief Executive Officer

Roli Saxena

Chief Financial Officer

Sue Choe

Locked Features

Join now and verify your accreditation status to gain access to:

  • NextRoll Current Valuation
  • NextRoll Stock Price
  • NextRoll Management
  • Available deals in NextRoll and all other companies with relevant Deal Offering documents
  • EquityZen's proprietary data and insights, which may include
    • NextRoll Cap Table and Funding History by Share Class and Liquidity Preferences
    • NextRoll Revenue and Financials
    • NextRoll Highlights
    • NextRoll Business Model
    • NextRoll Risk Factors
  • NextRoll Research Report from SACRA Research
Join Now

NextRoll Key Facts

  • Brand Recognition in Industry Leadership: NextRoll maintains a strong, dual-pronged market presence with its two distinct business units, AdRoll (for D2C brands) and RollWorks (for B2B). The company's ability to cater to both markets allows for diversified revenue streams and a broader customer base, making it more resilient to fluctuations in a single sector. Additionally, NextRoll has demonstrated strong brand recognition and industry leadership as its business unit RollWorks was recently named a Visionary in the Gartner 2024 Magic Quadrant for Account-Based Marketing Platforms and also won “Best Account-Based Marketing Solution” in the 2024 MarTech Breakthrough Awards. These honors reflect innovation and growing impact in the B2B marketing sector.
  • Strategic Investments: Strategic investments in privacy-centric advertising, such as the January 2025 partnership with Audigent to launch audience activation solutions within Google’s Privacy Sandbox, position NextRoll at the forefront of adapting to a cookieless future. This enhances the company’s ability to attract and retain marketers seeking compliant targeting as digital ad regulations shift.
  • Talent Acquisition: The company has demonstrated a commitment to being a "Great Place to Work," earning certification in the U.S., Ireland, and Australia in 2024. This recognition, along with the company's focus on diversity, equity, and inclusion, helps NextRoll attract and retain top talent in a competitive labor market. A positive company culture and strong talent pool can foster innovation, improve operational performance, and enhance the overall brand reputation, creating a favorable market position for the company.


  • Regulatory and Technological Risk: NextRoll faces heightened regulatory and technological risk as digital advertising shifts away from third-party cookies. While the company has partnered with Audigent to enable privacy-forward audience activation within Google's Privacy Sandbox in January 2025, the broader industry move to cookieless targeting and increased regulatory uncertainty around data privacy pose ongoing challenges for maintaining advertising effectiveness and compliance.
  • Competitive Environment: Intensifying competition in both the direct-to-consumer (AdRoll) and B2B (RollWorks) martech segments has grown as established giants and nimble startups invest aggressively in AI-driven targeting, automation, and analytics. NextRoll’s market position could be pressured if rivals outpace it in product innovation or adapt faster to privacy-driven advertising models.
  • Macroeconomic Environment: Macroeconomic headwinds, including marketing budget constraints amid a cautious B2B and eCommerce spending environment, may limit customer acquisition and retention. While NextRoll continues to invest in platform capabilities, reduced client spend across sectors could negatively impact short-term revenue growth and operational performance.

Trading NextRoll Stock

How to invest in NextRoll stock?

Accredited investors can buy pre-IPO stock in companies like NextRoll through EquityZen funds. These investments are made available by existing NextRoll shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.

How to sell NextRoll stock?

Shareholders can sell their NextRoll stock through EquityZen's private company marketplace. EquityZen's network includes over 390K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.

If I invest, how do I exit my investment?

There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.

Why choose EquityZen?

Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 48K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."