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NewStore Stock

NewStore is a mobile retail platform that empowers brands to deliver an extraordinary end-to-end shopping experience.

About NewStore Stock

The NewStore Mobile Retail Platform seamlessly connects consumers to associates and products. It integrates with existing ecommerce platforms such as Salesforce Commerce Cloud, SAP Hybris, Oracle ATG, and Magento. Unlike point solutions that create complexity and friction, NewStore delivers an end-to-end customizable platform built from the small screen up. NewStore was founded by Stephan Schambach, creator of Demandware (now Salesforce Commerce Cloud) and author of Makeover: How Mobile Flipped the Shopping Cart. The company is headquartered in Boston, with offices in New York and Berlin.

Funding History

January 2015$0
February 2015$8.7M
July 2015$30.0M
January 2016$1.7M
July 2017$50.0M
May 2018$20.0M


Vice President Marketing

Michael Waldron

Senior Account Executive

Emily Heintz

Chief Technology Officer

Ulrike Mueller

Founder & Chief Executive Officer

Stephan Schambach

SVP Engineering

Andreas Zink

Vice President Engineering Mobile Commerce

Kai-Thomas Krause

Chief Marketing Officer

Phil Granof

Vice President QA & Infrastructure

Albert Ullrich

IT Security Manager

Roberto Arias Alegria

Vice President of Corporate Development

Alexander Ringsdorff

Founder and CEO

Sharen Jester Turney


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