mParticle Stock
Customer Data Platform
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About mParticle Stock
mParticle is a customer data platform that aims to enable brands to accelerate growth. The platform aims to help companies improve marketing, advertising, and analytics by connecting data across channels.
mParticle was founded in 2013 and is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London. Notable investors in mParticle include Arrowroot Capital Management, Harmony Partners, and Bain Capital Ventures.
Investors
AKITUA
Arrowroot Capital Management
Bain Capital Ventures
Jet, BlockFi, AvidXchange, Acorns, DocuSign, Attentive, Sysdig, Rubrik, Roofstock, 6sense
Battery Ventures
AppDynamics, Scopely, Dollar Shave Club, ServiceTitan, Dataiku, Cohesity, Niantic, GrubMarket, Gong.io, 6sense
Bowery Capital
mParticle, Electric AI, Transfix, ActionIQ, Wizeline, Premise Data
Correlation Ventures
Getaround, mParticle, Casper, Earnest, Personal Capital, Imperfect Foods, BlueVine, Alloy, Optimizely, Good Eggs
Expanding Capital
Farmers Business Network, Fair, Roofstock, Clover Health, mParticle, Duetto, OpenGov, Nav
Greylock Partners
AppDynamics, Airbnb, Nuro, Dropbox, Pure Storage, Cloudera, Convoy, Blend, Rubrik, Domo
GV
Uber, Robinhood, Jet, Impossible Foods, Lacework, Slack, Snyk, SambaNova Systems, DocuSign, Gusto
Harbinger Capital Partners
Harmony Partners
AppDynamics, Spotify, Swiggy, Illumio, 6sense, Iterable, Alation, mParticle, Maven Clinic, Zerto
Social Capital
Slack, Relativity Space, Netskope, Box, BetterUp, Greenlight, Guild Education, Flutterwave, Palmetto Clean Technology, Groq
Funding History
| October 2012 | $4.7M |
|---|---|
| November 2015 | $16.2M |
| September 2016 | $17.5M |
| September 2017 | $35.9M |
| February 2020 | $26.9M |
| September 2021 | $82.1M |
| September 2021 | $150M |
Management
Chief Executive Officer
Michael Katz
Chief Technology Officer
Andrew Katz
Press
prnewswire - Oct, 11 2023
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystemprnewswire - Jul, 19 2023
Sweaty Betty partners with mParticle to future-proof their technology architectureprnewswire - Jun, 16 2023
mParticle introduces industry first unbundled pricing model to enhance customization and optimize costsprnewswire - Mar, 30 2023
mParticle launches Warehouse Sync to accelerate time to data valueprnewswire - Mar, 14 2023
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty communityprnewswire - Jan, 12 2023
Kore.ai, mParticle Partner to Meet Increased Demand for Retail Shopping Personalizationprnewswire - Jan, 11 2023
mParticle Announces Appointment of Tom Mendoza to Board of Directorshackernoon - Dec, 30 2022
The Growth Marketing Writing Contest: Round 3 Results Announced!prnewswire - Dec, 19 2022
mParticle Recognized as Leading Customer Data Platform for Quick Service Restaurantsventurebeat - Nov, 1 2022
mParticle’s customer data platform (CDP) now syncs directly with Snowflakeen - Nov, 1 2022
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDPprnewswire - Sep, 21 2022
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolioprnewswire - Aug, 25 2022
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolioprnewswire - Aug, 16 2022
C&A Adopts mParticle Customer Data Platform to Power Omnichannel Customer Experienceprnewswire - Aug, 3 2022
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacksprnewswire - Jul, 12 2022
DILLING Lays the Foundation for Tailored Experiences with mParticle Customer Data Platformvaluer - Jun, 24 2022
Tech Top 50: Top 50 Companies in Data Technologysiliconangle - Jun, 17 2022
From hype to hyper-personalization: mParticle targets 360-degree vision for real-time, single point-of-truth pictureprnewswire - May, 19 2022
mParticle democratizes access to its enterprise grade customer data infrastructure productprnewswire - May, 11 2022
mParticle Launches Next Generation Audience Journeys to Customize Customer Experienceprnewswire - Apr, 26 2022
mParticle Introduces Lifetime Profiles for Audiences to Drive Retention and Loyaltyhackernoon - Apr, 20 2022
Implement a CDP with Ease Using mParticle's Sample Applicationsprnewswire - Feb, 24 2022
Europe's Largest Savings Platform Selects mParticle Customer Data Platformprnewswire - Feb, 18 2022
mParticle reimagines multi-year customer data profiles with launch of premium Profile Reengagement featureprnewswire - Feb, 10 2022
Danish Retailer Søstrene Grene Selects mParticle to Bring Hygge to Omnichannel Customer Dataprnewswire - Jan, 25 2022
ManoMano, Europe's Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platformprnewswire - Jan, 12 2022
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategybusinessinsider - Jan, 12 2022
Data startup mParticle has made its first-ever acquisition as it looks to better compete with Snowflake, Adobe, and Salesforceprnewswire - Dec, 8 2021
mParticle Announces Expansion into Asia Pacific and Japanaithority - Dec, 8 2021
mParticle Launches Calculated Attributes Enabling Product Managers and Marketers to Quickly Generate Insights from Customer Data without Tapping Technical Resourceshackernoon - Nov, 19 2021
A Guide to Implementing an mParticle Data Plan in an eCommerce Appdlvr - Oct, 19 2021
Customer Data Infrastructure Company mParticle Secures $150 Millionaithority - Oct, 14 2021
Jack in the Box Selects mParticle to “Make Jack More CRAVED”prnewswire - Oct, 12 2021
mParticle Launches New Data Planning Tools and Templates to Help Marketers, Developers and Product Managers Realize the Full Benefit of Customer Datanews - Oct, 8 2021
The Week’s Biggest Funding Rounds: Healthtech, Selling Cars And Securing The Cloudnews - Oct, 5 2021
The Briefing: Orca Security Adds $190M, mParticle raises $150M, And Moreprnewswire - Oct, 5 2021
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Valuealtassets - Oct, 5 2021
Huge post-Covid growth for mParticle attracts Permira, others for $150m Series E roundbusinessinsider - Oct, 5 2021
Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifiesprnewswire - Sep, 16 2021
MAX Burgers Serves Up mParticle as its Customer Data Platformaithority - Jul, 30 2021
mParticle Introduces Data Privacy and Control Features to Help Brands Comply With iOS 14.5 Apple App Tracking Transparency Requirementsprnewswire - Jul, 15 2021
mParticle and Shopify Collaborate to Deliver Single View of Customer Across Every Touchpointprweb - May, 13 2020
mParticle launches open-source data validation toolsbusinesswire - Apr, 7 2020
Split Integrates with mParticle to Help Enterprises Understand the Impact of New Features on the Customer Experiencealleywatch - Apr, 2 2020
The 10 Largest NYC Tech Startup Funding Rounds of March 2020MarTechSeries - Mar, 14 2020
mParticle Launches Open-Source Data Validation Toolsblog - Mar, 11 2020
LA's Arrowroot Capital Leads $45M Funding In mParticlesocaltech - Mar, 11 2020
LA's Arrowroot Capital Leads $45M Funding In mParticlesocaltech - Mar, 11 2020
LA's Arrowroot Capital Leads $45M Funding In mParticleTechCrunch - Mar, 2 2020
mParticle raises $45M to help marketers unify customer dataprweb - Mar, 2 2020
mParticle raises $45 million Series D and debuts new audience reach extension capabilitiesadexchanger - Feb, 25 2020
MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutionsprweb - Jan, 29 2020
mParticle launches new features to help brands create ‘data flywheel’newswire - Oct, 15 2019
Aarki Announces Integrations With Major Audience Data Management Platformssaastr - Sep, 15 2018
Saastr Podcast #192: Michael Katz, Founder & CEO @ mParticle Shares Why Multi-Year Deals Are Not All Goodadexchanger - Nov, 16 2017
Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buysadexchanger - Apr, 8 2017
The Rise Of The Ad Tech ‘Investorpreneur’venturebeat - Mar, 30 2017
Foursquare launches Pilgrim SDK to open up access to location intelligence in appsinfo - Mar, 14 2017
Mobile Goes Back to the Future at MWC’17tnooz - Mar, 8 2017
Foursquare offers its location superpower to app developersventurebeat - Mar, 6 2017
Foursquare launches Pilgrim SDK to open up access to location intelligence in appsprweb - Feb, 25 2017
mParticle Named a Vendor to Watch in Gartner’s Magic Quadrant for Digital Marketing Hubsadexchanger - Feb, 20 2017
Podcast: mParticle Vs. Mobile Data Fragmentationmarketingland - Feb, 12 2017
mParticle announces single SDK for OTT streaming TV apps on Rokuadexchanger - Feb, 8 2017
Facebook And Twitter Ditched Their Dev Platforms At The Same Time – But For Different Reasonsadexchanger - Dec, 16 2016
Don't Call It An Evolution: Marketing Data's Third Wavemarketingland - Nov, 11 2016
Pinterest adds measurement, data vendors to its Marketing Partners programbizjournals - Nov, 4 2016
Mobile data startup mParticle closes Bain Capital-led Series Bsiliconangle - Nov, 4 2016
MParticle raises $17.5 million to help brands process their mobile datainternetretailer - Nov, 1 2016
E-commerce vendor mParticle raises $17.5 millionventurebeat - Nov, 1 2016
mParticle lands $17.5 million to boost access to ‘third wave’ of mobile dataadexchanger - Nov, 1 2016
Mobile Data Integrator mParticle Adds $17.5 Million Series Bsiliconangle - Nov, 1 2016
MParticle raises $17.5 million to help brands process their mobile databusinessinsider - Oct, 28 2016
The data company with investment from rapper Nas has just landed another $17.5 millionventurebeat - Oct, 26 2016
Maximizing data in a world gone “Madtech”venturebeat - Oct, 26 2016
Massive LTV for apps: TaskRabbit and Expedia share some secrets (VB Live)venturebeat - Oct, 25 2016
Take it from Gilt and Zillow: It’s not the size of your user base, it’s how you use it (VB Live)createsend - Oct, 16 2016
Morningstar agrees to buy remaining stake in venture capital data provider PitchBook for $180 millionventurebeat - Jul, 18 2016
Facebook, Twitter, and Google own 10 of the top 20 mobile SDKs on iOSadexchanger - May, 27 2016
Jim Payne: Facebook Is ‘Not Where The Smart Money Is Being Spent’venturebeat - Apr, 4 2016
Evaluating a mobile data platform: Why certain “proof points” can be misleadingventurebeat - Mar, 29 2016
Build a mobile data strategy to drive sustainable growth (event)alleywatch - Jan, 28 2016
This NYC Startup Just Raised $15M to Help Run Your Analyticsbizjournals - Jan, 19 2016
Social Capital leads Series A for mobile data startup mParticlevator - Jan, 18 2016
Daily funding roundup - January 13, 2016startupdaily - Jan, 16 2016
Grindr sells 60 percent stake for $93 million; SkyScanner raises $192 million; CarTrade raises $145 millionadexchanger - Jan, 16 2016
Is Mobile Immune From The VC Funding Drought? (Not Exactly)prweb - Jan, 14 2016
mParticle Raises $15 Million Series A Led By Social Capitalpehub - Jan, 13 2016
mParticle raises $15 mlnfinsmes - Jan, 11 2016
mParticle Raises $15M in Venture Capital Fundingprweb - Dec, 31 2015
mParticle Launches The Next Generation of Its Customer Data Platformprnewswire - Nov, 6 2015
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