Motive Stock

Fleet Management Solutions

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Notable Investors

IVP (Institutional Venture Partners)


San Francisco CA, US

Total Funding


About Motive Stock

Motive, formerly known as KeepTruckin, aims to operate an Electronic Logging Device (ELD) and fleet management platform for the trucking industry. The company aims to provide fleet operators and truck drivers with a platform that includes compliance, telematics, dashcams, and other integrations through an app marketplace. Motive's product aims to be modular, allowing customers to adapt to their fleet needs. The company provides solutions including ELD devices, dashcams, and asset gateways, along with software, aimed at replacing legacy paper tracking methods. As of April 2022, Motive claims to have 1M registered drivers, 400K connected vehicles, and 55K for-hire carriers.

The company is headquartered in San Francisco, CA, and was founded in 2013. Notable investors include Greenoaks Capital, IVP, and Index Ventures.


Funding History

June 2015$15.7M
May 2017$15.9M
December 2017$50.0M
April 2019$120M
April 2021$100.0M
May 2022$250M


Chief Executive Officer

Shoaib Makani

Chief Financial Officer

Joe Moran


marketscreener - Oct, 22 2023

ITM Power completes sale of Motive Fuels

thepaypers - Oct, 20 2023

Marqeta partners with Motive

coverager - Dec, 2 2022

Motive partners with Progressive

startuparound - Jun, 19 2021

KeepTruckin Scores $190M Funding

overdriveonline - Jun, 5 2019

A gold rush for ELD data

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Some data provided by Crunchbase

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