Sign Up Today and Learn More About Motive Stock
Invest in or calculate the value of your shares in Motive or other pre-IPO companies through EquityZen's platform.
Motive Stock (MOTV)
Fleet Management Solutions
Motive operates an Electronic Logging Device (ELD) and fleet management platform for the trucking industry. The company aims to provide fleet operators and truck drivers a platform that includes compliance, telematics, dashcams and other integrations through an app marketplace. Motive's product aims to be modular, allowing customers to adapt to their fleet needs. The company provides hardware, ELD devices, dashcams and asset gateways, along with software, aimed at replacing outdated paper tracking methods. Motive claims to have 1M registered drivers, 250K trucks and 55K for-hire carriers. The company is headquartered in San Francisco, CA and was founded in 2013.
About Motive Stock
Founded
2013
Headquarters
San Francisco, CA, US
Total Funding
552M
Industries
Software, Data and Analytics, Science and Engineering
Motive, formerly known as KeepTruckin, aims to operate an Electronic Logging Device (ELD) and fleet management platform for the trucking industry. The company aims to provide fleet operators and truck drivers with a platform that includes compliance, telematics, dashcams, and other integrations through an app marketplace. Motive's product aims to be modular, allowing customers to adapt to their fleet needs. The company provides solutions including ELD devices, dashcams, and asset gateways, along with software, aimed at replacing legacy paper tracking methods. As of April 2022, Motive claims to have 1M registered drivers, 400K connected vehicles, and 55K for-hire carriers.
The company is headquartered in San Francisco, CA, and was founded in 2013. Notable investors include Greenoaks Capital, IVP, and Index Ventures.
Motive Press Mentions
Stay in the know about the latest news on Motive
Special Transportation Provider ADROIT Taps Motive to Strengthen Student Safety and Support Drivers Behind the Wheel
businesswire • Jun 26, 2025
Motive Wins Omnitracs Lawsuit
businesswire • Apr 26, 2025
Motive Launches New AI Products at Vision 25 to Power the Next Era of Physical Operations
businesswire • Apr 22, 2025
Motive Earns #1 Spot on G2’s 2025 Best Software Awards for Best Supply Chain and Logistics Software, #4 for Best Software Products
businesswire • Mar 25, 2025
Motive to hire hundreds as AI unicorns follow Big Tech to India
economictimes • Mar 11, 2025
Investors in Motive
Discover investors in Motive stock and explore their portfolio companies
Motive Management
Leadership team at Motive
Chief Executive Officer
Shoaib Makani
Chief Financial Officer
Joe Moran
Join now and verify your accreditation status to gain access to:
- Motive Current Valuation
- Motive Stock Price
- Motive Management
- Available deals in Motive and all other companies with relevant Deal Offering documents
- EquityZen's proprietary data and insights, which may include
- Motive Cap Table and Funding History by Share Class and Liquidity Preferences
- Motive Revenue and Financials
- Motive Highlights
- Motive Business Model
- Motive Risk Factors
- Motive Research Report from SACRA Research
Motive Key Facts
• Expansion of Motive's customer base among regional and national trucking companies demonstrates its ability to scale operations and capture market share in a competitive industry environment, leveraging technology-driven solutions for fleet management.
• Motive fosters strategic partnerships and collaborations with key stakeholders in the trucking industry. These partnerships include integration with fleet management systems, OEMs (Original Equipment Manufacturers), regulatory bodies, and industry associations. Such collaborations enhance Motive's market reach, product capabilities, and customer adoption.
• In a June 2021 press release, the company claimed to have achieved 70% annualized revenue growth since the beginning of the pandemic.
• Strict enforcement or changes in Hours of Service (HoS) regulations by regulatory authorities could require costly updates to Motive's software, potentially leading to disruptions in service and increased compliance costs for customers.
• Technical glitches, cyberattacks targeting GPS or dashcam systems, or compatibility issues with diverse fleet management systems could result in service interruptions and damage Motive's reputation among its customer base.
• Reduced freight volumes, disruptions in supply chains, or regulatory changes affecting the trucking industry's operational costs may lead to budget cuts for non-essential expenses, including software investments, impacting Motive's sales pipeline.
Trading Motive Stock
How to invest in Motive stock?
Accredited investors can buy pre-IPO stock in companies like Motive through EquityZen funds. These investments are made available by existing Motive shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.
How to sell Motive stock?
Shareholders can sell their Motive stock through EquityZen's private company marketplace. EquityZen's network includes over 380K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.
If I invest, how do I exit my investment?
There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.
Why choose EquityZen?
Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 47K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."
