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Motive Stock (MOTV)
Fleet Management Solutions
Motive develops an operations and fleet management platform for the trucking industry. The company aims to provide fleet operators and truck drivers a platform that includes compliance, telematics, dashcams and other integrations through an app marketplace. Motive's product aims to be modular, allowing customers to adapt to their fleet needs.
About Motive Stock
Founded
2013
Headquarters
San Francisco, CA, US
Total Funding
1.1B
Industries
Software, Data and Analytics, Science and Engineering
Motive, formerly known as KeepTruckin, aims to provide an integrated operation platform to manage fleets, equipment, and field workforces. Leveraging AI capabilities, the company claims to develop solutions for spend management, safety, equipment monitoring, compliance, and workforce management. Motive's product aims to be modular, allowing customers to adapt to their fleet needs, including ELD devices, dashcams, and asset gateways, along with software, aimed at replacing legacy paper tracking methods.
Motive Press Mentions
Stay in the know about the latest news on Motive
EquipmentShare, Motive may start IPO marketing next week, Bloomberg says
thefly • Jan 11, 2026
Motive Technologies Releases Enhanced AI-Powered Dash Cam
builtinsf • Jan 09, 2026
Motive Launches AI Dashcam Plus, Powering a New Era of Edge AI Safety for Physical Operations
businesswire • Jan 09, 2026
Motive Launches AI Dashcam Plus, Powering a New Era of Edge AI Safety for Physical Operations
businesswire • Jan 09, 2026
Motive Appoints Starr SVP, Market-Business Development
mediapost • Jan 03, 2026
Investors in Motive
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Motive Management
Leadership team at Motive
Chief Executive Officer & Co-Founder
Shoaib Makani
Chief Financial Officer
Chirag Shah
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Motive Key Facts
- Adoption and Customer Growth: Motive has demonstrated customer adoption and growth through revenue generated and multi-product use. The company saw a 58% year-over-year increase in Large Customers (contributing >$100,000 in ARR) as of September 30, 2025. Among Core Customers (greater than $7,500 in ARR) approximately 89% utilized two or more products and 40% utilized three or more—up from 87% and 34%, respectively, in the prior year.
- Global Expansion and Market Penetration: Motive is executing an aggressive global expansion strategy, solidifying its presence beyond North America. In August 2025, the company officially launched in the United Kingdom with a new London office, marking its first major entry into the European market. The company also continues to expand its R&D operations in India and is seeing rapid growth in Mexico. This strategic expansion broadens its addressable market and positions it to capitalize on the growing international demand for AI-driven operational tools.
- Industry Leadership and Product Innovation: Motive continues to be recognized as an industry leader for its innovative, AI-first platform. It has earned multiple accolades, including being named to the 2025 Forbes Cloud 100 list for the sixth consecutive time. The company's focus on AI has led to new features like AI-powered Analytics, which leverages data from over a million drivers, and AI Coach, an avatar that provides personalized driver feedback. These innovations and recognitions demonstrate the company's commitment to building a more comprehensive and automated solution for the physical economy.
- Legal Landscape: Motive operates in a crowded and litigious market. While it has recently won patent infringement lawsuits against both Omnitracs and a key competitor, Samsara, any ongoing litigation is a significant operational risk, as it diverts resources, creates uncertainty, and has the potential to negatively impact Motive's reputation and business if the outcome is unfavorable.
- Dependence on AI and Overlooked Competitors: Motive has heavily invested in and marketed its AI-powered platform as a key differentiator. However, the broader fleet management market is highly competitive, with numerous players offering comprehensive solutions. Competitors like Verizon Connect, Geotab, and Lytx are established in the market, while niche players like Fleetio and Onfleet provide specialized services. If the competitive advantages of Motive's AI platform do not keep pace with the rest of the industry, it risks losing market share to companies that offer similar features at competitive prices or with better-established market presence.
- Market Volatility in the Physical Economy: While Motive's Q1 2025 economic outlook report is optimistic, it also underscores the company's exposure to volatility within the trucking and logistics sectors. The report notes that 3,789 carriers exited the market in Q4 2024, despite a significant decline from the previous year. This indicates that while the market is stabilizing, it remains sensitive to macroeconomic shifts, and the company's growth prospects are closely tied to the financial health and survival of its customer base in a still-recovering industry.
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