2020 IPO

MediaAlpha Stock
MediaAlpha is an advertising technology company that develops programmatic advertising platforms.
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About MediaAlpha Stock
MediaAlpha is the industry's first transparent, vertically integrated marketplace bringing Real-Time Bidding ("RTB") to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms. For advertisers, the MediaAlpha Exchange offers a robust, best-in-class RTB demand side platform ("DSP") with rapidly growing access to inventory from leading insurance publishers. The platform enables advertisers to use the next-generation RTB to target and acquire the highest intent customers via data-driven, custom audience and bidding strategies for clicks, call, and leads. Publishers also benefit from the MediaAlpha Exchange's sophisticated demand management and yield optimization capabilities that drive competition for and maximize the yield from their insurance advertising inventory. The platform's world class analytics and reporting also gives publishers the tools to create traffic acquisition strategies and make more insightful real-time business decisions.
Funding History
June 2017 | $20.0M |
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Management
Director of Traffic Acquisition
Serge Topjian
VP of Sales
Gina Kosta
CMO
Ambrose Wang
CTO
Eugene Nonko
VP of Finance
Tigran Sinanyan
SVP Marketing
Brett Tabano
CEO
Steve Yi
VP of Business Development
Keith Cramer
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