2020 IPO

MediaAlpha Stock

MediaAlpha is an advertising technology company that develops programmatic advertising platforms.

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About MediaAlpha Stock

MediaAlpha is the industry's first transparent, vertically integrated marketplace bringing Real-Time Bidding ("RTB") to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms. For advertisers, the MediaAlpha Exchange offers a robust, best-in-class RTB demand side platform ("DSP") with rapidly growing access to inventory from leading insurance publishers. The platform enables advertisers to use the next-generation RTB to target and acquire the highest intent customers via data-driven, custom audience and bidding strategies for clicks, call, and leads. Publishers also benefit from the MediaAlpha Exchange's sophisticated demand management and yield optimization capabilities that drive competition for and maximize the yield from their insurance advertising inventory. The platform's world class analytics and reporting also gives publishers the tools to create traffic acquisition strategies and make more insightful real-time business decisions.

Funding History

June 2017$20.0M


Director of Traffic Acquisition

Serge Topjian

VP of Sales

Gina Kosta


Ambrose Wang


Eugene Nonko

VP of Finance

Tigran Sinanyan

SVP Marketing

Brett Tabano


Steve Yi

VP of Business Development

Keith Cramer

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