Lytics Stock

Personalize engagement with customers through a Customer Data Platform

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About Lytics Stock

Lytics aims to help companies orchestrate more relevant marketing through an enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, and Heineken use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources and creates behavior-rich user profiles and segments. These customer profiles and segments then sync with a company's marketing tools that aims to improve marketing campaign results and reduce inefficiencies.

Funding History

October 2012$0
July 2013$100K
August 2013$2.2M
October 2014$7.0M
April 2018$14.0M
February 2019$35.0M


Founder & CTO

Aaron Raddon

Vice President Of Finance And Operations at Lytics

Timothy Hyre

Chief Revenue Officer

Scott Campbell

Founder & CEO

James McDermott

VP of Customer Success

Elizabeth Robillard

Chief Marketing Officer

Darren Guarnaccia


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