Lytics Stock
Personalize engagement with customers through a Customer Data Platform
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About Lytics Stock
Lytics aims to help companies orchestrate more relevant marketing through an enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, and Heineken use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources and creates behavior-rich user profiles and segments. These customer profiles and segments then sync with a company's marketing tools that aims to improve marketing campaign results and reduce inefficiencies.
Funding History
| October 2012 | $0 |
|---|---|
| July 2013 | $100K |
| August 2013 | $2.2M |
| October 2014 | $7.0M |
| April 2018 | $14.0M |
| February 2019 | $35.0M |
Management
Founder & CTO
Aaron Raddon
Vice President Of Finance And Operations at Lytics
Timothy Hyre
Chief Revenue Officer
Scott Campbell
Founder & CEO
James McDermott
VP of Customer Success
Elizabeth Robillard
Chief Marketing Officer
Darren Guarnaccia
Press
TechCrunch - Feb, 16 2016
Lytics Launches Content Affinity Engine To Enable One-To-One MarketingTechCrunch - Aug, 15 2015
The Future Of Consumer Marketing Is PersonalTechCrunch - Apr, 23 2015
The Future Of Marketing AutomationTechCrunch - Aug, 9 2013
The Lytics Facebook-Style Timeline For Customer Intelligence Helps Land $2.2M In Seed FundingTechCrunch - Oct, 5 2012
Lytics Unveils Real-Time Analysis For “Moneyball” ResultsEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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