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Lytics Stock
Personalize engagement with customers through a Customer Data Platform
About Lytics Stock
Lytics aims to help companies orchestrate more relevant marketing through an enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, and Heineken use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources and creates behavior-rich user profiles and segments. These customer profiles and segments then sync with a company's marketing tools that aims to improve marketing campaign results and reduce inefficiencies.
Funding History
| October 2012 | $0 |
|---|---|
| July 2013 | $100K |
| August 2013 | $2.2M |
| October 2014 | $7.0M |
| April 2018 | $14.0M |
| February 2019 | $35.0M |
Management
Founder & CTO
Aaron Raddon
Vice President Of Finance And Operations at Lytics
Timothy Hyre
Chief Revenue Officer
Scott Campbell
Founder & CEO
James McDermott
VP of Customer Success
Elizabeth Robillard
Chief Marketing Officer
Darren Guarnaccia
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