Sign Up Today and Learn More About LOFT Stock

Invest in or calculate the value of your shares in LOFT or other pre-IPO companies through EquityZen's platform.

Get Started

LOFT Stock

The Ultimate 3D Customer Experience Engine. Inspired by Reality. For Furniture Retail, Manufacturers and Real Estate.

About LOFT Stock



LOFT Inc., is an innovator in the 3D visualization of home furnishings in rooms. Its core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated and is used by leading branded furniture retailers. Its award-winning, cloud-based platform roOomy, enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase. Business Summary: LOFT is the global market leader of cloud-based, patent-pending, 2D to 3D virtual, real time technology that enables consumers to visualize furniture purchases which in turn enables retailers, furniture manufacturers and real estate agents to increase sales, shorten sales cycles and reduce returns. How It Works: LOFT enables consumers to take a 2D photo of a room and transform the space to a 3D interactive environment. Its features will spark consumers’ imaginations as they virtually remove current furniture, move pieces around, customize textiles and flooring, choose new furniture and make confident decisions about new purchases. This will ultimately benefit consumers, retailers, furniture manufacturers and real estate agents. Customer Opportunity: The LOFT 3D technology allows retailers, furniture manufacturers and real estate agents to 1.) Incrementally increase average order values; 2.) Shorten sales cycles; 3.) Reduce returns, 4.) Develop a deeper relationship with the customer as their room becomes your showroom. Product/Services: LOFT enables retailers to offer customers the opportunity to view rooms be it in-store, online or on a mobile device. LOFT creates a collaboration among customers, furniture retailers and new real estate agents. Target Markets: LOFT focuses on highly competitive B2B industries that are beginning to integrate digital strategies into sales and marketing. Customers: Crate and Barrel, Havertys, Donghia, Rubelli, Carpet Court and Trendhopper among others. Sales/Marketing Strategy: LOFT utilizes aggregate data and analytics derived from its beta customers to provide potential customers real financial data. LOFT is in conversations with the top 50 retailers/brands in the world. Business Model: LOFT’s business model is based on both a revenue share and a subscription model. Competitors and Competitive Advantage: AutoDesk’s Homestyler and Floored are LOFT’s closest competitors. LOFT is the only company that can truly transform a 2D photo into a 3D model with true photo-realism that allows consumers to remove items in the room and then augment with new items.
Locked Features

Join now and verify your accreditation status to gain access to:

  • LOFT current valuation
  • LOFT stock price
  • Available deals in LOFT and all other companies
  • Deal offering documents
  • EquityZen's proprietary data and insights, including
    • Cap tables, which include funding history by Share Class and Liquidity Preferences
    • Company Highlights
    • Business Model
    • Risk Factors
Join Now

How to invest in LOFT stock?

Accredited investors can buy pre-IPO stock in companies like LOFT through EquityZen funds. These investments are made available by existing LOFT shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.

How to sell LOFT stock?

Shareholders can sell their LOFT stock through EquityZen's private company marketplace. EquityZen's network includes over 300K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.

If I invest, how do I exit my investment?

There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.

Why choose EquityZen?

Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 41K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."